Omni-Channel Shopper Strategist

The Omni-Channel Shopper Strategist is a mid- to senior-level role designed for someone passionate about how people shop discover and purchase across todays retail and digital ecosystem. This role isnt just about strategy on paper its about forging connections between consumer insight shopper behavior and path-to-purchase execution that deliver measurable results.

Youll lead omni-channel journey mapping retail media planning and shopper activation strategies uncover insights from shopper and consumer data and collaborate across creative media PR and account teams to ensure programs are grounded in real consumer behavior and retailer realities.

Equal parts strategist storyteller and mentor youll translate complex data into clear actionable plans while coaching a junior strategist and ensuring client programs influence shoppers from awareness to conversion to loyalty.

What Youll Do

• Omni-Channel Shopper Strategy: Translate brand and business objectives into integrated shopper strategies that connect retail e-commerce social experiential and in-store touchpoints.
• Path-to-Purchase Mapping: Develop shopper journey maps that identify barriers and triggers across awareness consideration trial conversion and loyalty.
• Insights & Analytics: Leverage tools (Nielsen IRI Numerator retailer data portals etc.) to identify growth opportunities and shopper trends.
• Storytelling: Turn shopper and consumer data into clear narratives that inspire cross-functional teams and clients.
• Collaboration: Partner with account creative PR and media teams to ensure ideas are consumer-first and retail-ready.
• Retail Media & Activation: Evaluate shopper media programs retailer-specific activations and e-commerce platforms; deliver reporting with optimization recommendations.
• Mentorship: Manage and coach a Public Relations Strategist helping them understand shopper and omnichannel strategy.
• Vendor Partnership: Build strong partnerships with shopper media and retail platforms to activate integrated campaigns.

What Were Looking For

• Experience: 57 years in shopper marketing retail media consumer insights or integrated strategy (agency or CPG experience strongly preferred).
• Shopper & Consumer Knowledge: Deep knowledge of the path to purchase and how omni-channel experiences shape decisions.
• Analytics Skills: Comfort with category/shopper data platforms and retailer media dashboards.
• Strategic Storytelling: Ability to connect data to decisions in a way that inspires creative and media planning.
• Collaboration & Leadership: Track record of mentoring talent and working across functions.
• Mindset: A balance of analytical rigor and creative problem-solving.

Additional Details

• Travel: Up to 15%
• Work Model: Hybrid in-office Monday Wednesday Thursday; remote Tuesday and Friday. Offices in Harrisburg Philadelphia or Atlanta.

Why Pavone Group

At Pavone Group were more than just a marketing agency. Were a collective of creative brands driven by a single purpose: forging meaningful connections that fuel brand growth. From food & beverage to healthcare to lifestyle sectors our work shapes culture and commerce.

We champion bold ideas strategic ingenuity and a people-first culture where collaboration growth and creativity thrive. Join us and you wont just take a job youll become part of a team that celebrates your voice invests in your growth and champions wins both big and small.

If youre a strategist with a deep understanding of the shopper journey omni-channel touchpoints and consumer behavior and youre ready to shape both client strategies and team development this is your moment.

Equal Opportunity

Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sex (including pregnancy childbirth or related medical conditions) national origin age disability genetic information sexual orientation gender identity or expression veteran status or any other legally protected status.