Paid Media Strategist

Floor Coverings International Corporate

Job Location:

Peachtree Corners, GA - USA

Yearly Salary: $ 105000 - 150000

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance

Floor Coverings International (FCI) is a fast-growing national flooring brand built around an in-home consultative sales model. Rather than asking customers to shop in a showroom we bring flooring options directly to their homes helping them make confident decisions in their own space. The corporate team partners with our 300 franchise owners across North America providing the marketing technology training and operational support they need to grow their businesses and serve their local markets.

We are seeking a strategic and data-driven Paid Media Strategist to create and own our brands paid media strategy and drive real business this role youll shape how paid media performs at scalepartnering with agency teams setting clear performance expectations and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B youll play a visible high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.

What Youll Do:

Build and evolve our paid media roadmap to support revenue market share and franchisee growth

Partner with agencies to develop full-funnel paid strategies across search PMAX social display local service ads and video.

Align agency execution with internal initiatives and local franchisee needs while holding them accountable to performance benchmarks.

Identify gaps in media coverage audience or channel mix based on performance and market trends.

Provide input on creative messaging and user flow to ensure alignment with audience intent and campaign objectives.

Increase digital lead generation results year over year using the latest resources channels and strategies.

Design and execute pilot campaigns that improve ROI and ROAS.

Support franchise owner confidence by translating complex media data into clear actionable insights that help franchisees understand ROI.

The Ideal Candidate:

Thrives in a fast-paced high-growth environment and adapts quickly as priorities evolve.

Measures success by pipeline impact and revenue contributionnot impressions or vanity metrics.

Brings curiosity and a test-and-learn mindset to platforms channels and strategy.

Uses strong analytical skills to uncover insights craft data-driven narratives and influence decisions.

Identifies performance gaps and owns solutions from strategy through execution.

Thinks ahead building scalable frameworks and repeatable approaches.

Collaborates effectively across brand field marketing analytics and creative teams.

Brings a builders mindset documenting best practices and playbooks as programs scale.

Demonstrates leadership and coaching skills with the ability to mentor peers and contribute to a high-performing team.

The Ideal Background:

Performance marketer with a strong grasp of key metrics across paid channels including Google/Yahoo/Bing PPC CTV/OTT display remarketing retargeting social and email.

Experience building and scaling paid media campaigns owning budgets and pacing testing new channels and improving performance across multiple platforms.

Direct experience managing or overseeing $300k per month in paid media spend across multiple locations or business units.

Strong proficiency with tools such as Google Analytics Google Tag Manager Excel and Power BI or Tableau.

Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.

Compensation & Benefits:

On-site role at Floor Coverings Internationals Corporate Headquarters in Peachtree Corners GA

Competitive base salary plus a generous bonus structure

15 days of PTO plus company-observed paid holidays

401(k) with employer contribution

100% company-paid healthcare premiums

Compensation: $105000.00 - $150000.00 per year

Floor Coverings International is the#1mobile flooring franchise in North America. Our unique shop-at-home model allows customers to get perfect new floors without ever leaving their home. Our 400000 customers give us an average 4.8 star rating. Thats a big reason why were growing six times faster than our competitors. This rapid growth has increased our immediate need to keep up with demand by increasing the size of our teams. If you are a service-minded individual who loves to have fun we are the company for you!

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location and not to Floor Coverings International Corporate.

Benefits:401(k)401(k) matchingBonus based on performanceCompetitive salaryDental insuranceFree food & snacksHealth insuranceOpportunity for advancementPaid time offTraining & developmentVision insuranceFloor Coverings International (FCI) is a fast-growing national flooring brand built around an in-h...

Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance