Marketing Programs Manager

Why Join HYCU

HYCU is the fastest-growing leader in the multi-cloud and SaaS dataprotection as a serviceindustry. By bringing true SaaS-based data backup and recovery to on-premises cloud-native and SaaS IT environments the company provides unrivaled data protection migration disaster recovery and ransomware protection to thousands of companies worldwide. The companys award-winning R-Cloud platformeliminatescomplexity risk and thehigh costof legacy-based solutions providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91 HYCU has raised $140M in VC funding to date and is based in Boston Mass. Learn more at.

Overview

The Marketing Programs Manager develops and executes multi-channel campaigns that attract new prospects and deepen engagement with existing customers. This role works globally across time zones and regions partners closely with resellers and owns programs designed to drive acquisition upsell and customer loyalty.

Location:

• Boston MA (Hybrid; 3 days onsite/2 days remote)
  

WhatYoullDo:

• Plan execute and measure integrated marketing programs for both new business and customer expansion initiatives

• Collaborate with sales product and customer success teams to shape messaging for prospects customers and resellers

• Use audience insights and market trends to create campaigns that connect with target segments improve fan/customer experience and increase brand loyalty

• Track analyze and report on campaign performance metrics; use data to refine strategiesoptimizeconversion rates and maximize ROI

• Develop engaging content and digital assets for email web advertising webinars and social platforms

• Ensure consistent user journeys and experiences frominitialprospect engagement to ongoing customer nurture

• Oversee campaign budgets timelines and resources for efficient execution

• Support channel/reseller marketing and partner initiatives as needed

WhatWereLooking For:

• 2-5 years in B2B SaaS or technology marketing with hands-on experience managing multi-channel campaigns globally

• Proven success driving both new business and customer expansion/up-sell programs

• Strong understanding of customer journey segmentation and fan/community engagement best practices

• Data-driven approach to campaign analysis and optimization

• Exceptional cross-functional teamwork and project management skills

• Proficiencyin marketing automation platforms CRM (Salesforce Marketo etc.) and analytics tools

• Experience coordinating global marketing activities and working with distributed/multicultural teams

Its Great if You Have

• Experience with channel marketing or reseller programs

• Track recordof building customer advocacy referral or loyalty initiatives

• Background in digital experience community or fan-focused engagement

• This role is designed for a proactive adaptable marketing leader who thrives in a SaaSenvironment andis passionate about driving results across global audiences

Attributes of a SuccessfulHYCUerin this role:

• Self-starter and strategic thinker whothinks outside the box

• Takesresponsibility and ownership for driving successful outcomes.Youreresults-driven with a winning attitude

• Team player! You have excellent people and management skills to interact with staff colleagues cross-functional teams and third parties

• Hands-on and builders mentality with an entrepreneurial mindset and intrinsic motivation

• Obsessed with being customer-focused We know our customers and are advocates for their voice and point of view across HYCU

• Intellectual curiosity always open for continuous learning/growth mindset

Who We Are:

Our Core Values:AuthenticityGritandEmpathyare at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our pride ourselves in developing an inclusive and diverse company that supports ouremployees and customers to do extraordinary things.

The following is how we approach each Core Value:

• Authenticity To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally authenticity in relationships: ensuring that we are honest and do what we sayweregoing to do.

• Grit Towinwe need to want it. Every team member needs to be able to jump in and help at every turn. Whetheritsstaying late to help a colleague or customer orfindinga better process and making sureitscommunicated cross-functionally. You justhave todo it and love itand never stop trying.

• Empathy We need to care about each other about our clients about our business and about the world around us. That might seem like a tall order but if wedontlive in a constant state of empathy if wedontstrive to truly put ourselves in another persons shoes we cannot truly serve the market.

We are at our best when we stay true to our Core Values.Simon Taylor CEO

What We Offer:

Come work for one of CRNs Cloud 100 Companies for 2025. At HYCUyoullhave the opportunity to build your career with a Visionary B2B SaaS company fromGartners Magic Quadrant for EnterpriseBackUp. HYCU provides an excellent benefits package including Medical Dental Vision Life Insurance 401K match generous time off and more. We offer career development programs and an inclusive global culture. All our employeesparticipatein our equity program.

Pay Transparency

Theanticipatedcash compensation range for this position is $75000-$98000 annually. The cash compensation package includes base salary on-target commission for employees in eligible roles and annual bonus targets under HYCUs bonus plan for eligible addition to cash compensation all roles are eligible toparticipatein HYCUs equity plan and benefits program. Individual compensation packages aredeterminedby a combination of factors unique to each candidate including location level relevant experience and skills. The range displayed on each job posting reflects the minimum andmaximumtarget for the position across all US locations. Actual compensation may deviate from this range based on experienceskillsand qualifications.

Required Experience:

Manager