Lead Software Engineer Dynamic Creative Optimisation (DCO)

London - UK

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Were building the future of Digital Out of Home (DOOH) advertising. Not the watered-down future the actual data-fuelled real-time screens-in-train-stations kind of future.

At Bauer Media Outdoor we own and operate 33000 advertising sites across the UK. Millions see our screens every day. Now imagine those screens responding dynamically to weather location audience time of day live events inventory data triggers thats the magic of DCO.

And thats where you come in.

Were launching a brand-new Dynamic Creative Optimisation (DCO) engineering function and we need a Lead Software Engineer to build it shape it and set the standard for it.

No small pressure. Maximum impact.

About the role

This isnt just another tech lead job. This is a blank canvas.

Youll lead a talented team (currently two engineers) define the architecture build the frameworks write the standards get hands-on with code and partner directly with product ad-tech platforms creative agencies and global brands.

Expect a mix of:

Engineering leadership

Product collaboration

Client and stakeholder engagement

Hands-on development

Creative problem-solving

Making billboards do very clever things with data

Youll be the person who turns Can we make the ad change when it starts raining into Yes heres how we deploy it across 5000 screens before lunch.

What youll be doing

Design & Build

Architect DCO frameworks templates and dynamic solutions using HTML5 CSS3 JavaScript

Define how dynamic content flows across our DOOH network

Develop solutions using live data feeds (APIs JSON XML) animation libraries and integrations

Technical Leadership

Lead mentor and grow a DCO engineering team

Establish gold-standard coding testing and documentation practices

Own and evolve the team tech and roadmap

Standards & Enablement

Create clear technical guidelines for internal teams agencies and DSP/SSP partners

Host knowledge-shares training documentation and best-practice sessions

Become the businesss go-to DCO subject matter expert

Campaign Delivery & Support

Support the execution testing and monitoring of live dynamic campaigns

Debug issues optimise performance and maintain delivery excellence

Work with product teams (AdAstra LaunchPAD) and tech partners (e.g. Broadsign)

Innovation

Stay ahead of trends: personalisation automation real-time data dynamic creative tech

Push the boundaries of what DOOH can do with contextual intelligence

What were looking for

Youll thrive here if youre:

A hands-on tech lead who isnt afraid to code prototype and review

Experienced in HTML5 CSS3 JavaScript (animation Canvas/WebGL a bonus)

Familiar with ad tech ecosystems (DSPs SSPs VAST programmatic ad delivery DCO)

Comfortable integrating live data sources and APIs

A mentor and team builder with strong technical opinions (loosely held)

A communicator who can translate complexity into clarity for non-technical audiences

Energised by innovation experimentation and building something from scratch

Obsessed with reliability performance and doing impressive things at scale

Why Bauer Media Outdoor

Make a real impact
Your work will literally shape what millions of people see in the real world.

Build something from the ground up
Youll define the tech the tooling the standards and the roadmap.

Engineering meets creativity
Where marketing imagination meets real-world technical execution.

Hybrid flexible and built for humans
23 days in the London office autonomy to flex the rest.

And the usual good stuff

Salary DOE bonus

33 days holiday (including bank holidays)

Pension matched up to 8%

Healthcare Cash Plan

Life insurance income protection

Cycle to Work

Travel/season ticket loan

Discounts with 100s of retailers

A team thats genuinely brilliant supportive and uncompromisingly curious

Our Culture

At Bauer Media Outdoor we dont want you to blend in.

We want you to Bring you. Shape us.

We move fast question assumptions and build things that work in the real world. Were big enough to matter small enough to move and curious enough to invent.

Apply now

If this sounds like a role youre interested in then please apply.

If theres anything we can do in the recruitment process to help you achieve your best get in touch. Whether its a copy of our application form in another format or additional assistance were available through telephone email or face to face. You can contact

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect regardless of their race gender age ethnicity background sexual orientation disability or any other differences. We work hard to foster an inclusive environment a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If youre interested in joining us to shape the future of out-of-home media wed love to hear from you.

DescriptionWere building the future of Digital Out of Home (DOOH) advertising. Not the watered-down future the actual data-fuelled real-time screens-in-train-stations kind of future.At Bauer Media Outdoor we own and operate 33000 advertising sites across the UK. Millions see our screens every day. N...