Partnerships Manager Athlete & Fitness Influencer Marketing

If youre reading this on your way from 5am spin class to festival fast-pass youreCELSIUSan everyday hustler with the essential energy toaim high live fit and go the extra mile wherever your goals take you.

Joyful by design sunny by nature and unapologetically bold. If your bestie has you saved in their phone as Icon youreAlani Nuconfident colorful and bringing main-character energy to every moment.

SoCal in your soul attitude in your stride. If gravity doesnt stop you and impossible sounds more like dare you youreRockstara bornrebel raising the bar with mind-body energy andzero compromise.

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Together wereCelsius Holdings Inc.a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity innovation and a belief that great ideas can come from anywhere.

And were on our way to building something bigger: a category where energy isnt just consumedits livedwhere performance meets personality brand becomes community and every can crack sparks a statement.

This is the future of modern energy.This is Celsius.

Ready to take your career to the next level Join ourteam and redefine what it means to be energized.

Position Overview

As the Partnerships Manager - Athlete & Fitness Influencer Marketing you will play a key role in leading CELSIUS athlete and influencer strategy within the fitness vertical. Youll identify activate and manage partnerships with athletes trainers and fitness influencers who authentically embody the CELSIUS brand.

This role bridges brand marketing talent management and community engagement ensuring every partnership delivers meaningful storytelling brand visibility and measurable ROI. Youll collaborate closely with marketing sales social and legal teams to bring the brand to life through partnerships that inspire and motivate fitness-minded consumers worldwide.

• 46 years of experience in talent management influencer marketing or athlete partnerships preferably within the fitness sports or wellness industries.
• Demonstrated ability to cultivate and manage relationships with athletes agents and industry professionals.
• Deep understanding of fitness consumer behavior including trends in strength training boutique studios group fitness and at-home training
• Experience partnering with fitness brands gyms apparel companies nutrition/supplement brands or connected-fitness platforms
• Ability to identify and evaluate talent based on authenticity performance credibility and alignment with fitness lifestyle pillars
• Familiarity with fitness event ecosystems (e.g. expos competitions races trade shows) and activation best practices
• Strong grasp of current fitness content formats across TikTok Instagram YouTube and long-form training content
• Proven ability to work with performance-driven talent who require precise messaging around product usage training regimens or wellness benefits
• Understanding of compliance considerations within the fitness and wellness category (e.g. claims certifications product demonstrations)
• Proficiency in Microsoft Office Suite and experience with social analytics or influencer tracking platforms (e.g. Tribe Dynamics).
• Willingness to work flexible hours and travel on weekends as needed.

Responsibilities

• Identify and execute strategic athlete and influencer partnerships that align with CELSIUS marketing goals and brand values.
• Serve as the day-to-day lead for managing relationships with fitness professionals athletes trainers and influencers across key disciplines (bodybuilding functional fitness running wellness etc.).
• Build and manage partnerships with gyms studios fitness event organizers and athletic organizations to expand brand presence
• Develop tailored influencer programs aligned with fitness moments such as new product drops class launches seasonal training cycles or competition prep
• Oversee on-site fitness activations including classes athlete meet-and-greets product sampling and live content capture
• Curate talent rosters that reflect diverse fitness verticals (strength athletes HIIT trainers yoga instructors endurance athletes etc.)
• Evaluate talent performance using fitness-specific engagement metrics such as workout tutorial views product-in-use demos and conversion data tied to fitness audiences
• Partner with the social and content teams to develop review and approve athlete-generated content that aligns with brand voice and campaign strategy.
• Use tracking and analytics tools such as Tribe Dynamics to monitor performance measure KPIs and optimize ROI.
• Maintain and manage a master calendar of all athlete partnerships programs and events including travel coordination when needed.
• Support key events activations and retail collaborations that integrate fitness talent and amplify brand presence.
• Collaborate with product retail and field marketing teams to integrate talent into gym partnerships wholesale accounts and community events
• Support content creation for fitness campaigns ensuring proper product demonstration technique accuracy and brand safety
• Provide insights and recommendations on emerging fitness trends athlete categories and new content formats

• Comprehensive Medical Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge skills and qualifications. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race ethnicity religion gender identity sexual orientation disability status or any other characteristic protected by applicable laws. If you require accommodations during the application process please reach out to .

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Required Experience:

Manager