Lifecycle Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
The Lifecycle Marketing Specialist is responsible for designing and executing Techlands global player engagement and retention programs. ensuring that players who enter our worlds stay connected informed and inspired over time. This role sits at the intersection of storytelling behavioral data and product experience transforming player journeys into continuous meaningful relationships.
You will architect the communication touchpoints that connect millions of players with Dying Light and Techlands future titles across email CRM and in-game channels. From onboarding flows and loyalty campaigns to reactivation journeys your work will deepen emotional connection and extend the lifetime value of every player.
This is both a creative and analytical role: you will use data to segment audiences identify key lifecycle stages and deliver personalized contextually relevant messaging that feels human not automated. Youll collaborate closely with the Product Community and Creative teams to ensure every player interaction from a newsletter to an in-game announcement contributes to a cohesive living ecosystem of engagement.
Ultimately your mission is to make Techlands marketing feel less like a campaign and more like a relationship sustained intelligent and genuinely player-first.
Key Responsibilities:
- Design and implement player lifecycle strategies covering onboarding engagement retention and reactivation across multiple Techland titles
- Develop personalized data-informed CRM campaigns that nurture long-term player relationships and community growth
- Collaborate with BI and Data Science teams to build segmentation models that identify player behavior patterns and opportunities for optimization
- Manage the creation and delivery of automated communication flows including emails push notifications and in-game messages ensuring relevance and tone alignment with Techlands voice
- Plan and execute regular player engagement calendars connecting live updates content drops and events into coordinated lifecycle moments
- Work with Product and Creative teams to align lifecycle messaging with in-game progression and player motivation loops
- Define and monitor key retention metrics including session frequency churn rates reactivation success and engagement depth
- A/B test messaging creative formats and timing strategies continuously improving effectiveness and personalization
- Maintain a unified brand voice across all lifecycle communications ensuring emotional continuity from marketing to gameplay
- Collaborate with regional teams to adapt global lifecycle campaigns for cultural and linguistic relevance
- Contribute to the integration of CRM data systems ensuring seamless interoperability with UA analytics and publishing pipelines
- Participate in post-campaign analysis turning results into actionable insights for future engagement strategies
Qualifications :
- 4 years of experience in CRM lifecycle or player engagement marketing preferably within the gaming or digital entertainment industries
- Proven expertise with CRM and marketing automation platforms such as Braze Salesforce Marketing Cloud or Iterable
- Strong analytical capability able to interpret behavioral data and translate insights into actionable campaigns
- Excellent copywriting and content design skills capable of creating emotionally resonant player communication
- Experience developing retention and reactivation programs for large-scale audiences.
- Collaborative and agile mindset capable of working across multiple functions with speed and precision
- Fluent in English; additional language proficiency is an asset
Nice to Have
- Experience with live-service or games-as-a-service models and their unique retention challenges
- Familiarity with personalization engines segmentation logic or predictive modeling
- Understanding of player motivation psychology and how to craft emotionally rewarding touchpoints
- Passion for building long-term player communities through smart data-driven storytelling
Additional Information :
What we offer:
- A dedicated Buddy who will support you in your daily tasks.
- A wide array of benefits: private medical care life insurance pro-health campaigns gifts for different occasions.
- An outstanding work atmosphere in a highly-skilled team of professionals with flexible working hours no dress code and full support of the dedicated HR Business Partner.
- Many opportunities for personal development: a dedicated development budget for each employee extra two paid days for training and CSR stable career paths extensive internal and external training and financing of English and Polish language classes.
- State-of-the-art offices filled with chillout zones a fully equipped kitchen a gym (Wrocław office) and a free car park (Warsaw limited amount of space).
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Techland is one of the biggest and best-known Polish game developers with studios in Wroclaw and Warsaw. For over 30 years, we've carried a tradition of providing gamers with unforgettable experiences. We're an international team of over 550 highly-skilled professionals driven by a pa ... View more
