Data Analyst

Chennai - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

JOB DESCRIPTION

Job Title : Data Analyst

Role Overview :

Join Marketing team as a Data Analyst focusing on quantifying and optimizing the impact of digital and brand campaigns across matchmaking apps and web platforms. Youll be hands- on with very large multi-source data sets and play an active role in powering journey of profile acquisition and digital marketing interventions.

Key Responsibilities :

Aggregate clean and analyse high-volume marketing and business data across channels (Google Ads Meta Affiliate Marketing ASO SEO CRM and website/app analytics).

Build maintain & automate dashboards for campaigns funnel performance retention and lead/subscription conversion rates.

Uncover actionable data trends proactively identify optimization opportunities and deliver impactful narratives to improve registration-to-paid conversion.

Closely collaborate with performance marketing brand product and technology teams to continuously improve targeting segmentation creatives and ROI.

Create post-campaign analytics/videos/reports with succinct recommendations for campaign improvement.

Support A/B testing experimentation and customer behavior analytics to guide digital product strategy and acquisition.

Work with BI/data engineering teams to automate flows and improve data reliability.

Translate complex findings for non-technical stakeholders and executive teams.

Required Skills & Experience :

25 years in marketing analytics data science or performance marketing data roles (within consumer tech/e-commerce/app businesses preferred).

Highly proficient with Excel/Google Sheets SQL and dashboards/BI tools ( Tableau Google Data Studio/Looker).

Understanding of digital marketing KPIs and metrics: CAC LTV funnel optimization ROAS retention attribution.

Expertise in campaign reporting cohort analysis segmentation and statistical approaches.

Excellent data storytelling and presentation skills; able to communicate clearly with teams across tech and business.

Preferred Qualifications :

Experience with regression cohort analysis or A/B test design.

Familiarity with Python/R Google Colab for data analysis

Prior work in app-first environments high-velocity web platforms or subscription-driven businesses is a plus.

About

Ltd a Great Place to Work Certified Wed-Tech company listed on the BSE and NSE is a leader in matchmaking and wedding services. Its flagship brand Bharat Matrimony is the largest and most trusted matrimony brand (Brand Trust Report 2014) spanning customers across the entire economic strata. The company serves over 8 million members with the support of 2900 associates and a network of 130 company-owned retail outlets.

Key Offerings :

Matchmaking Services:

BharatMatrimony and 200 matrimony brands segmented on religion languages communities and occupation.

Jodii: An exclusive matchmaking app for non-degree holders in 9 Indian languages

Assisted Service and EliteMatrimony: Personalised services for the HNI NRI and Premium segment of customers

Wedding Services:

Wedding Bazaar: Largest wedding services provider.

: Largest online wedding venues platform.

MakeMyWedding: Personalized & curated wedding planning services.

New Initiatives & Verticals:

Astro Free Chat: It is an exclusive app for any astrology consultation

ManyJobs: Employment platform targeting grey collar vernacular language for the Tamil Nadu market (initial phase) and with some of industry first features for both companies and candidates

: A next generation serious relationship app.

International Presence

has successfully expanded into international markets with UAE operations thriving for 4 years and Bangladesh operations commencing in 2021. With a mission to dominate the $55 billion

wedding services industry.

Required Experience:

JOB DESCRIPTIONJob Title : Data AnalystRole Overview :Join Marketing team as a Data Analyst focusing on quantifying and optimizing the impact of digital and brand campaigns across matchmaking apps and web platforms. Youll be hands- on with very large multi-source data sets and play an active role i...