Sales Director, Production Services

Sales Director Production Services

This is a hybrid role with a combination of working from home traveling and working in office.

PRA is the market-leading business event management firm delivering unique experiences that move hearts minds and businesses forward. Blending Passion Reach and Authenticity PRA works collaboratively with clients to craft creative multi-sensory attendee journeys to leave a lasting impression.

The Sales Director Production Services is a key revenue-generating role responsible for identifying pursuing and closing new business opportunities specifically focused on our creative production and digital services solutions. This individual is a seasoned sales professional with a proven network driving market share growth within the event and experiential industry.

Primary Responsibilities

1. Revenue Generation & Sales Execution

• Target Attainment: Meet or exceed aggressive annual sales goals and revenue targets for Production Services.
• Proactive Prospecting: Proactively identify and build relationships with new clients soliciting strategic events that require high-value creative production and digital solutions.
• Account Strategy: Work collaboratively with the PRA Global Sales team to identify strategic accounts with high potential for adopting Production Services solutions within new and existing events.
• Sales Leadership: Lead the qualifying process for potential opportunities collaborating closely with technical producers to develop appropriate solutions that effectively meet client objectives and budget requirements.
• Proposal Management: Facilitate and drive efforts in collaboration with the internal team to develop refine and deliver compelling proposals and pitches to secure specific opportunities.

1. Market Engagement & Networking

• Client Network: Maintain a disciplined and extensive professional network leveraging existing relationships to generate immediate access to new business and referral sources.
• Market Presence: Actively identify and attend targeted industry and networking events to build relationships with global account clients and acquire new logos for the PRA brand.
• Service Expertise: Comprehensively present PRAs Production Services capabilities to prospective clients acting as the subject matter expert in the sales process.
• Holistic Approach: Remain mindful of the full suite of PRA service opportunities and refer appropriate opportunities to the Global Sales Team while maintaining the majority focus on selling Production Services solutions.

1. Reporting & Strategic Input

• Pipeline Management: Maintain and produce accurate pipeline and sales reports as needed for accurate forecasting and review with key stakeholders.
• CRM Discipline: Track all sales activity action steps projections and results diligently within Salesforce.
• Competitive Intelligence: Track competitor information and market trends to provide input that refines PRAs competitive advantage and distinction within the industry.
• Strategic Input: Provide valuable input on the Production Service LOBs sales and marketing plan ensuring optimal allocation of resources.
• Team Collaboration: Work comfortably within a cross-functional team environment leading the sales process from initial pitch through proposal development and seamless transition to the delivery team.

Qualifications:

• Experience: Minimum of 7 years of successful direct sales experience specifically within the creative event production or Audio/Visual (A/V) industry.
• Education: Bachelors Degree or equivalent relevant professional experience.
• Client Roster: Must possess an existing transferable roster of client relationships anchored in personal relationships with client representatives who would provide immediate access to new business or serve as a referral source.
• Must be able to travel frequently by way of air rail vehicle or other modality as required.

Compensation: $130000-$160000 base with commission plan. Additional compensation my be available for senior-level candidates.

Benefits include Medical Insurance Dental Insurance Vision Insurance 401(k) with Company Match Short-term and Long-term Disability Insurance Life Insurance Employee Assistance Program Paid Vacation Time and Paid Holidays Paid Sick Time Parental Leave Pet Insurance Flexible Spending Accounts and others.

Whether in-person remote or hybrid PRA guides organizations in bringing people together with strategic content brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.

Internally we have a robust sustainability and social impact program that includes initiatives around carbon reduction pushing towards zero waste supporting the American Forest Foundation and PACT-USA working with our supply chain to ensure we have sustainable and diverse suppliers for client events and a focus on equity diversity and inclusion. Our plans and projects are ongoing and we are excited with the changes weve made and look forward to the continued and increased impact we will have through these programs and initiatives.

Our Corporate and Incentive Program Planning Capabilities Include:

Creative Event Design Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital Hybrid Programming; Health Safety Logistics; CSR Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design Branding; Gifting.

Follow PRA on social @PRABusinessEvents and visit for more information.

Required Experience:

Director