CRM Manager Sportsbook US

Hoboken, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth driving retention engagement and long-term success. As they continue to grow they are looking for a CRM Manager (Sportsbook) for the US market.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As an US CRM Manager your primary focus will be creating and delivering tailored CRM initiatives for US players leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products ensuring a seamless and engaging player experience.

Tasks

Develop and execute targeted CRM campaigns to boost retention reactivation and player lifetime value in the US market across both casino and sportsbook.
Plan and manage lifecycle promotional and engagement campaigns tailored to sportsbook players.
Ensure all campaigns comply with US regulatory requirements maintaining best practices in responsible gaming.
Analyze customer behavior and campaign performance to optimize future strategies for sportsbook audiences.
Use leading CRM tools to manage personalization segmentation and automation of campaigns ensuring effective engagement.
Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across sportsbook.
Monitor regional trends player feedback and competitor activity in both sportsbook to adapt and improve campaigns.

Requirements

Experience working with the US gaming market and familiarity with licensing requirements.
2 years of experience in a CRM role preferably within the gambling or online gaming industry.
Hands-on experience with CRM systems like Optimove Symplify Salesforce Marketing Cloud or similar platforms.
A solid understanding of customer segmentation campaign performance analysis and retention strategies.
Experience working with sportsbook products.
Strong organizational skills and the ability to multitask in a fast-paced environment.
A proactive and collaborative attitude with an eagerness to learn and grow within the role.

Tasks

Develop and execute targeted CRM campaigns to boost retention reactivation and player lifetime value in the US market across both casino and sportsbook.
Plan and manage lifecycle promotional and engagement campaigns tailored to sportsbook players.
Ensure all campaigns comply with US regulatory requirements maintaining best practices in responsible gaming.
Analyze customer behavior and campaign performance to optimize future strategies for sportsbook audiences.
Use leading CRM tools to manage personalization segmentation and automation of campaigns ensuring effective engagement.
Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across sportsbook.
Monitor regional trends player feedback and competitor activity in both sportsbook to adapt and improve campaigns.

Requirements

Experience working with the US gaming market and familiarity with licensing requirements.
2 years of experience in a CRM role preferably within the gambling or online gaming industry.
Hands-on experience with CRM systems like Optimove Symplify Salesforce Marketing Cloud or similar platforms.
A solid understanding of customer segmentation campaign performance analysis and retention strategies.
Experience working with sportsbook products.
Strong organizational skills and the ability to multitask in a fast-paced environment.
A proactive and collaborative attitude with an eagerness to learn and grow within the role.