Senior Director, E-Commerce & Digital Marketing

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 9 days ago

Vacancies: 1 Vacancy

Job Summary

THE BRAND

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs manufactures and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) and other high-quality iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices delivered with a memorable customer experience and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

THE JOB

As the Senior Director E-Commerce & Digital Marketing you will be responsible for developing and executing strategies to deliver a distinctive Mashburn customer experience through all digital touchpoints continual improvement of our e-commerce platform and productivity of digital marketing to drive customer acquisition retention conversion and loyalty. You will lead your team with a strong brand consumer and operator mindset with a passion for innovative and best-in-class customer experience. You will be the digital champion in the organization moving our digital capabilities forward through data-driven testing and optimization across marketing and user experience and leading omnichannel projects to grow sales and provide seamless customer service. This position is in our Atlanta headquarters and reports into the CEO. This is a salaried exempt position.

THE RESPONSIBILITIES

Develop and execute an e-commerce strategy that will increase customer engagement deliver a unique Mashburn experience both online and across channels and increase revenue and profitability
Actively manage the E-commerce and Digital Marketing business to plan leading annual forecasting and budgeting analyzing business trends and taking necessary actions to achieve key financial goals
Create and implement e-commerce roadmap to develop site design functionality and user experience to drive conversion provide best-in-class customer experience and position Mashburn to be on pace with digital advancements
Direct all digital marketing strategies and efforts across both organic and paid and acquisition and retention including SEM SEO email paid search and social display/retargeting affiliates and referral programs
Actively monitor key performance indicators analyze user behavior and sales data and use data-driven insights to optimize functionality campaigns and spending
Work closely with Merchandising Creative Technology Distribution Center and Retail teams to coordinate efforts across product launches seasonal campaigns fulfillment and customer service
Identify and act as final decision maker for e-commerce-related vendors leading selection processes negotiations implementation and ongoing assessment of all partners
Remain current with the latest digital commerce and marketing trends to identify new growth opportunities
Lead and develop e-commerce and marketing teams in critical skills to achieve business goals

THE IDEAL CANDIDATE

10 years of digital experience preferably in a direct-to-consumer brand
Successful track record in building direct-to-consumer businesses and in managing an e-commerce P&L to drive profitable growth
Highly analytical and data-driven with knowledge of how to optimize commercial and marketing levels to deliver company goals
Strong understanding of consumer mindset and a dedication to creating great customer experiences
Strong general management and leadership skills with the ability to grow and manage a diverse team and work well cross-functionally
In-depth knowledge of Shopify Google Analytics Klaviyo and other digital tech stack partners
Experience with vendor management and negotiation
Excellent communication skills with strong organizational and leadership capabilities
Has interpersonal skills to influence collaborate with and build relationships with multiple departments
Anticipates opportunities to drive business build morale & solve problems
Has an entrepreneurial spirit & enthusiasm for growing with Mashburn
Reflects our core values of Hopefulness Helpfulness Honesty Hard Work Humility and Nimbleness

Required Experience:

Exec

THE BRANDMashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs manufactures and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn) and other high-quality iconic brands. Mashburn aims to be the best in American s...

THE BRAND

THE JOB

THE RESPONSIBILITIES

Develop and execute an e-commerce strategy that will increase customer engagement deliver a unique Mashburn experience both online and across channels and increase revenue and profitability
Actively manage the E-commerce and Digital Marketing business to plan leading annual forecasting and budgeting analyzing business trends and taking necessary actions to achieve key financial goals
Create and implement e-commerce roadmap to develop site design functionality and user experience to drive conversion provide best-in-class customer experience and position Mashburn to be on pace with digital advancements
Direct all digital marketing strategies and efforts across both organic and paid and acquisition and retention including SEM SEO email paid search and social display/retargeting affiliates and referral programs
Actively monitor key performance indicators analyze user behavior and sales data and use data-driven insights to optimize functionality campaigns and spending
Work closely with Merchandising Creative Technology Distribution Center and Retail teams to coordinate efforts across product launches seasonal campaigns fulfillment and customer service
Identify and act as final decision maker for e-commerce-related vendors leading selection processes negotiations implementation and ongoing assessment of all partners
Remain current with the latest digital commerce and marketing trends to identify new growth opportunities
Lead and develop e-commerce and marketing teams in critical skills to achieve business goals

THE IDEAL CANDIDATE

10 years of digital experience preferably in a direct-to-consumer brand
Successful track record in building direct-to-consumer businesses and in managing an e-commerce P&L to drive profitable growth
Highly analytical and data-driven with knowledge of how to optimize commercial and marketing levels to deliver company goals
Strong understanding of consumer mindset and a dedication to creating great customer experiences
Strong general management and leadership skills with the ability to grow and manage a diverse team and work well cross-functionally
In-depth knowledge of Shopify Google Analytics Klaviyo and other digital tech stack partners
Experience with vendor management and negotiation
Excellent communication skills with strong organizational and leadership capabilities
Has interpersonal skills to influence collaborate with and build relationships with multiple departments
Anticipates opportunities to drive business build morale & solve problems
Has an entrepreneurial spirit & enthusiasm for growing with Mashburn
Reflects our core values of Hopefulness Helpfulness Honesty Hard Work Humility and Nimbleness