Senior Customer Marketing Specialist
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
THE FUTURE IS WHAT WE MAKE IT.
Senior Customer Marketing Specialist
Kuala Lumpur Malaysia
The Senior Customer Marketing Specialist role will support marketing efforts for Honeywell Building Solutions to drive demand for the Projects and Services teams through offering vertical and region-focused campaigns and digital marketing activities. As a campaign owner you will work with the sales leadership and offering management teams to help increase our presence and visibility with relevant stakeholders through alignment of marketing mix key messages and business goals. You will also be responsible for end-to-end campaign management including measuring impact of end user activities.
Key Responsibilities
- Development and deployment of local marketing strategy and tactics in line with overall business objectives and ensure alignment with global strategies
- Work effectively with Marcom COE and offering management to successfully launch new offerings ensuring appropriate marketing collateral training and launch events are developed for both internal and external customers to support funnel building
- Update and maintain sales tools (presentations videos brochures etc.) for use by customer facing teams
- Management support of annual marketing budget
- Own and drive demand generation activities across relevant channels and verticals to deliver sales-qualified leads aligned to business focus areas
- Establish nurture campaigns to support demand generation activities that increase conversion of MQL to SQL
- Work effectively with the business to run events roadshows and Honeywell User Group
Qualifications
- Educational: Bachelors degree in Engineering / Business / Marketing
- Minimum of 5 years in a marketing organization with a focus on marketing communications field marketing and/or product marketing for a global organization.
- Experience of remote working building relationships across borders.
- Experience of working with cross-functional teams not located in-country to ensure best-in-class Marcom delivery.
- At least 3 years experience using PowerPoint Marketo SFDC Tableau & Power BI
- Experience with end user B2B customer marketing emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability ... View more
