Brand Manager Kenco, L'Or, Douwe Egberts
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Job Location:
Maidenhead - UK
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Were looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco LOR and Douwe Egberts. This role is perfect for someone passionate analytical creative and entrepreneurial. Youll shape the future of the category through breakthrough innovation strategic thinking and impactful execution bringing consumer insights to life on the shelves of the UKs biggest retailers.
Key Responsibilities
- Set the future vision for the portfolio
Define long-term brand positioning and portfolio strategy ensuring alignment with consumer trends and business objectives. - Lead the future innovation strategy
Identify whitespace opportunities develop pipeline plans and champion disruptive ideas that drive category growth. - Accelerate recruitment of the next generation of coffee drinkers
Create targeted initiatives and campaigns to attract younger consumers and new segments into the category. - Deliver breakthrough renovation and innovation plans
Manage projects from concept to launch including product development packaging and go-to-market execution. - Respond to consumer category and customer performance & trends
Monitor market data translate insights into actionable strategies and adapt plans to changing dynamics. - Drive brand communication and activation
Collaborate with the equity and communication team to develop compelling campaigns across digital in-store and experiential channels. - Collaboration and partnership across functions and with global teams
Work closely with Sales Category Supply Chain and Global Marketing to ensure seamless delivery and alignment. - Manage financial performance and business cases
Build robust business cases for innovation track P&L impact and ensure projects deliver against agreed KPIs.
Qualifications :
At JDE Peets we move fast and think big. Were a hands-on high-energy team driven by entrepreneurial spirit. If youre hungry to learn keen to build brands from the inside out and not afraid to take initiative youll thrive in this role.
What were looking for:
- Prior experience in Marketing ideally within FMCG with a strong understanding of brand building and portfolio management.
- Hands-on exposure to digital marketing and shopper activation including development and execution of campaigns.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Proven project management capabilities from planning through to delivery managing multiple stakeholders.
- Excellent communication skills and a collaborative relationship-first mindset to work effectively across functions and with global teams.
- A proactive self-starter attitude -comfortable navigating ambiguity and driving initiatives forward.
- A can-do spirit with agility to adapt in a fast-paced growth-driven environment.
Additional Information :
Your application at JDE Peets
If you are interested in this career opportunity at JDE Peets apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peets would be an online assessment followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peets we aim to create a better future where we authentically serve reflect and embrace everyone. We believe in fostering a more diverse equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race ethnicity sex gender identity sexual orientation religion nationality age disability or any other trait protected by law.
Throughout the entire employee lifecycle we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
The future of work is hybrid with both office and home playing an important role. At JDE Peets we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because its amazing what happens over a cup of coffee.
#unleashyourpossibility #acupofamazing #LI-Hybrid
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more
