Manager, Omni Channel
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Job Location:
Fort Worth, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
How will the employee in this role impact First Command
TheManager Omni Channel is a strategic and hands-on leader responsible for driving integrated marketing efforts across digital platforms to enhance customer engagement and business growth. This role manages media strategy and execution including external media and creative agencies. The team reporting to this role oversees the companys website social media channels email marketing programs and Field marketing ensuring a cohesive and high-performing omni-channel experience.
What will the employee do in this role
Strategic Leadership & Execution
- Partner with marketing strategic leaders to develop and execute omni-channel marketing strategies aligned with business goals and client needs.
- Own and oversee media planning and buying including oversight of external media and creative agencies.
- Collaborate cross-functionally with internal stakeholders (e.g. product compliance analytics) to ensure alignment and effectiveness.
Team Management
- Lead and mentor a team of digital marketers responsible for:
- Website content and optimization
- Social media strategy and execution
- Email marketing campaigns and automation
- Field marketing programs and tools
- Foster a culture of innovation accountability and continuous improvement.
Channel Ownership
- Ensure consistent brand messaging and customer experience across all digital touchpoints.
- Monitor performance metrics across channels and optimize based on data-driven insights.
- Stay current with industry trends technologies and regulatory requirements in financial services.
Agency & Vendor Management
- Serve as the primary point of contact for media and creative agencies.
- Negotiate contracts manage budgets and ensure timely delivery of campaigns and assets.
Performance Tracking
- Monitor and report on the effectiveness of channel marketing
- Use data to optimize future campaigns and improve engagement.
What skills & qualifications does this employee need
Education
- Bachelors degree in business/marketing or equivalent work experience
Work Experience
- 7 years of experience in digital marketing with at least 2 years in a leadership role.
- Proven experience managing media strategy and external agencies.
- Strong understanding of financial services marketing compliance considerations and customer segmentation.
- Expertise in website management social media platforms and email marketing tools.
- Excellent leadership communication and project management skills.
- Ability to travel up to 30% to support Field events and Advisor engagement.
Required Knowledge Skills and Abilities
- Experience working with financial advisors or within a regulated industry.
- Creative mindset with a passion for delivering memorable event experiences.
- Data-driven approach to marketing strategy and performance analysis.
- Experience with marketing automation platforms (e.g. Salesforce Marketing Cloud HubSpot).
- Familiarity with web analytics tools (e.g. Google Analytics Adobe Analytics).
- Ability to translate data into actionable insights and strategic recommendations
LI-NC1
LI-Hybrid
Required Experience:
Manager
Key Skills
- Restaurant Experience
- Customer Service
- Employee Evaluation
- Management Experience
- Math
- Employment & Labor Law
- Sanitation
- Leadership Experience
- P&L Management
- Mentoring
- Supervising Experience
- Restaurant Management
About Company
With over 60 years of financial coaching experience and over 175 offices around the world, First Command's Financial Advisors are proud to serve America's military.
