UK Funds Marketing Vice President
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Job Summary
Our UK Marketing team is looking for an accomplished Marketer with experience in financial services.
In this role youll be responsible for helping shape how we engage with leading wealth managers IFAs and investment platforms. The right candidate will be driven with proven experience of digital first communications and using data and analytics to optimise activity.Youll work in collaboration with our Marketing centres of excellence and UK business to deliver exceptional client engagement journeys and experiences. This role reports to the Head of UK Funds Marketing and is based full-time at our EMEA headquarters on Victoria Embankment London.
As a VP in the UK Marketing Team youll lead the development and execution of key marketing campaigns and projects that will support client investment decisions. This is a hands-on role where your digital expertise and analytical mindset will help us stand out in a competitive market.
Job responsibilities
Lead multi-channel campaigns:Develop and execute integrated marketing campaigns to acquire and retain UK clients ensuring alignment with business objectives
Digital engagement strategy:Own and enhance the digital engagement strategy focusing on optimising client experience and end-to-end digital journeys
Website ownership:Oversee the UK professional investor website inc. collaborating with the Digital Team to implement new capabilities test features and establish best practices
Strategic contribution:Support the broader distribution strategy by identifying opportunities for innovation across sales and marketing programmes
General marketing:Provide flexible support across a range of day-to-day marketing activities as required
Stakeholder relationships:Build and maintain strong relationships with sales specialist marketing teams external agencies and investment partners
Required qualifications capabilities and skills:
Experience in asset management financial services or regulated industry
Strong execution skills with high degree of initiative and ownership
Track record of delivering successful multi-channel campaigns
Ability to manage and drive projects with high standards
Confident communicator and collaborator with internal and external partners especially sales and investment desks
Proficient in marketing technology such as CRM email web digital events automation and reporting
Data literate able to interpret and leverage analytics for business results
Commitment to diversity of thought and inclusive team culture
Innovative mindset able to constructively challenge convention and drive new ideas to enhance the client outcome.
Proactive learner eager to maintain good knowledge of the industry markets and products as the business evolves
Preferred qualifications capabilities and skills
In-depth knowledge of the UK funds industry / experience working with wealth managers IFAs and investment platforms
Knowledge of compliance and regulatory standards in financial services marketing
About the UK Marketing Team
The UK Funds Marketing Team is part of the Global Asset and Wealth Management Marketing organisation and works closely with the UK business. We develop and deliver marketing strategies aligned with UK business goals leveraging the expertise and resources of our global marketing centers of excellence in digital media business intelligence content events and brand.
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
