Senior Content Writer
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
12 days ago
Vacancies:
1 Vacancy
Job Summary
Salary: R30000 per month (gross basic) 4% company pension contribution
Hybrid: In-office
About the Company
Our client is a globally recognised leader in luxury African travel connecting guests to the continent through extraordinary experiences that celebrate its people wildlife and wild spaces. With a commitment to sustainable tourism their mission is to preserve Africas beauty while offering travellers a journey that transforms and inspires.
Why Join Them
Joining this team means becoming part of a purpose-driven organisation that uses storytelling as a force for good. Youll play a pivotal role in shaping a brand that leads global conversations about responsible travel creating content that not only captivates audiences but contributes to the preservation of Africas heritage.
About the Role
Our client is seeking a talented Senior Content Writer to craft compelling transformative narratives that connect audiences deeply with Africa. Acting as a wilderness guide through words you will produce and refine written content that immerses readers in the continents culture and landscapes while upholding the brands strong ethical and editorial standards.
You will be responsible for maintaining editorial excellence guiding content strategy and ensuring every piece reflects the companys vision and values. This is a hands-on writing role that blends creativity strategy and leadership to drive storytelling that leaves a lasting impact.
Requirements and Responsibilities
Responsibilities
Editorial Quality & Brand Governance
- Ensure exceptional editorial standards across all written content.
- Maintain a consistent and distinctive brand voice across all platforms.
- Align all written work with broader marketing and business objectives.
- Embed responsible tourism and ethical storytelling within all communications.
- Uphold editorial integrity through rigorous quality checks and brand guidelines.
- Produce engaging accurate and emotionally resonant written content for websites email campaigns and marketing materials.
- Collaborate on creative campaign concepts and messaging strategies.
- Adapt writing tone and format across long-form articles short-form content and video scripts.
- Integrate SEO best practices and ensure content is optimised for digital visibility.
- Innovate with AI-driven tools to enhance content creation and consistency.
- Use storytelling to inspire audiences to see Africa as more than a destination as a cause worth protecting.
Team Guidance
- Support and mentor other content writers to uphold editorial and brand standards.
- Encourage alignment with the organisations values in all written work.
- Provide constructive feedback and guidance to strengthen writing quality and storytelling.
Content Writing Process
- Refine and improve content workflows to enhance efficiency.
- Collaborate with marketing and CRM teams to ensure content supports wider campaign goals.
- Contribute to discussions on refining editorial processes and SOPs.
Requirements
- Bachelors degree in Journalism Communications Literature or a related field.
- Exceptional writing editing and storytelling abilities.
- Strong understanding of brand tone structure and strategic messaging.
- Experience producing content for multiple channels including web and email.
- Passion for travel conservation and ethical storytelling.
- Collaborative mindset with excellent communication skills.
Required Experience:
Senior IC
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills
About Company
Believe Resourcing offers professional, personalised talent & recruitment services, from full process outsourcing to tech talent outsourcing.
