Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area

PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50 as well as approximately two-thirds of the Fortune 100 PagerDuty is essential for delivering always-on digital experiences to modern businesses.

Join us. At PagerDuty youll tackle complex problems collaborate with kind and ambitious people and help build a more equitable worldall in a flexible award-winning workplace.

Are you energized by building high-impact localized digital programs that turn insights into pipeline

Were creating our first inregion Digital Programs specialist role dedicated to EMEA. Youll partner closely with Global Performance Marketing to localize and optimize global campaigns and youll own net-new regional digital initiatives tailored to local topics sensitivities languages and regulatory requirements. If you thrive on testing learning fast and shipping programs that deliver qualified leads wed love to hear from you.

Key Responsibilities

• Localize and optimize global digital programs for EMEA
• Partner weekly with Global Performance Marketing and Brand to adapt messaging targeting and languages.
• Monitor channel performance surface insights and recommend budget/country shifts based on regional signals and events.
• Stay aligned to global campaign calendars content drops and asset updates.
• Build and run regional digital programs
• Plan and execute EMEA-specific programs across search paid social display landing pages email and nurtures.
• Create local digital events (webinars livestreams) in-language or market-specific (e.g. UK FR DE ES) including regulatory topics.
• Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained ensuring brand consistency.
• Support optimisation of regional websites
• Work with Global Web and content teams on local language webpage optimisation
• Create market-relevant content (webpages assets blogs etc) to enrich and augment local relevance reach and searchability of PD websites and content
• Manage Regional Direct Mail Programs
• Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans
• Search evaluate and test vendors that perform well for the local markets
• Performance Analytics - measure test learn and iterate:
• Own A/B testing plans (creative copy offers channels) define success metrics scale winners.
• Track and report CTR CVR CPL MQLs/SQLs and pipeline contribution with clear data-driven recommendations and actionable changes to improve lead-to-pipeline conversion.
• Ensure clean lead flow and attribution with Marketing Ops (Marketo Salesforce).
• Cross-functional partnership
• Collaborate closely with Global Performance Marketing Content Brand/Creative Campaigns Field Marketing and Sales.
• Coordinate with country field teams around priority accounts and events.

Basic Qualifications

• 24 years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only).
• Hands-on with Google Ads and Google Analytics; strong understanding of LinkedIn paid social.
• Experience designing and executing A/B tests and optimizing to CPL/pipeline goals.
• Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution.
• Confident creating/adapting digital assets (ads LPs webinar pages) in modern CMS tooling within brand guidelines.
• Strong communication autonomy and collaboration skills across global and regional stakeholders.
• Based in Lisbon Portugal (regional EMEA role) with ability to work remotely in Portugal per policy.

Preferred Qualifications

• Experience localizing programs for EMEA markets (UK DE FR ES) and awareness of regional sensitivities/regulations.
• Multilingual (e.g. French German Spanish) or proven experience producing language-specific campaigns.
• Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks.
• Comfort using AI tools (for ideation first-draft copy analysis) in daily workflows.
• Knowledge of Wordpress Demandbase and Google Analytics

Hesitant to apply

We encourage you to submit your resume even if you dont meet every requirement. We value potential and consider each candidates full professional story. Whether youre exploring a career change or taking your next step we look forward to reviewing your application. If this just isnt the right role or time - sign up for job alerts!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta Lisbon London San Francisco Santiago Sydney Tokyo and Toronto. While we offer flexibility within our established locations we cannot employ candidates residing in:

Location restrictions:
Australia: Northern Territory Queensland South Australia Tasmania Western Australia
Canada: Alberta Manitoba Newfoundland Northwest Territories Nunavut PEI Quebec Saskatchewan Yukon
United States: Alaska Hawaii Iowa Louisiana Mississippi Nebraska New Mexico Oklahoma Rhode Island South Dakota West Virginia Wyoming
Candidates must reside in an eligible location which vary by role.

How we work

Our values guide how we support customers collaborate with colleagues develop products and foster a culture of belonging. They define not just our actions but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self Lead the Team Lead the Business and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development career promotion and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities prioritize their efforts and drive engagement and performance.

What we offer

As a global organization our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more including country-specific offerings on our benefits site.

Your package may include:

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs

*Eligibility may vary by role region and tenure

About PagerDuty

PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core PagerDuty empowers teams to detect and resolve issues in real time orchestrate complex workflows and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50 as well as approximately two-thirds of the Fortune 100 PagerDuty is essential for delivering always-on digital experiences to modern businesses

PagerDuty is Great Place to Work-certified a Fortune Best Workplace for Millennials a Fortune Best Medium Workplace a Fortune Best Workplace in Technology and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race religion color national origin gender sexual orientation age marital status parental status veteran status or disability status. Your privacy is important to us. By submitting an application you confirm that you have read and understand PagerDutys .

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation please email and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.