Manager, Campaign Management & Capabilities Tangerine

Requisition ID: 241169

Tangerine is Canadas leading direct bank. We offer flexible and accessible banking options innovative products and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities and that includes our own internal community. Its important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canadas leading digital bank Tangerine technology is at the heart of everything we do. We have redefined what digital banking is and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges Are you ready to reach new heights in your career and become part of an established disruptor If so come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Manager Campaign Management & Capabilities supports the transformation of Tangerines Marketing organization by contributing to change initiatives defining the evolving Interaction Model and supporting communication planning. The role also enables the adoption and ongoing optimization of marketing platforms and MarTech tools to support a client-centric performance-driven environment. This role works in close partnership with the Senior Manager Campaign Management & Capabilities to advance strategic transformation by shifting mindsets and embedding new ways of working across teams.

Is this role right for you In this role you will:

• Change Management
  • Develop a comprehensive Change Management Plan to guide Marketing Transformation.
  • Collaborate with both the marketing and business partners to ensure the change management plan includes all audiences and perspectives
  • Conduct detailed impact assessments and develop robust action plans with stakeholders to support smooth transitions with minimal business disruption.
  • Articulate and communicate a compelling change narrative to build understanding and engagement.
  • Develop and execute structured communication plans to reinforce change messaging.
  • Facilitate cross-functional workshops and calibration sessions to gather feedback and co-create solutions across a highly matrixed environment
  • Support continuous improvement by analyzing process data sharing insights and evolving the marketing operating model (e.g. Squad roles calibrations RACI updates).
  • Monitor progress and adoption through defined metrics and control mechanisms ensuring timely course correction.
  • Foster a culture of inclusivity performance agility and client-first thinking across all marketing functions.
    
• Technology Adoption & Enablement
  • Support the adoption and continuous evolution of marketing platforms and MarTech tools (e.g. Workfront Planning Tool Adobe DAM).
  • Organize onboarding training and ongoing support to new and existing marketing team members ensuring a holistic understanding of processes and tools.
  • Conduct regular reviews of platform campaign workflows to ensure relevance usability and alignment with team needs.
  • Provide day-to-day user support and troubleshoot campaign process and platform-related issues.
  • Maintain centralized enablement resources templates and documentation.
  • Collaborate with Client Experience and MarTech teams to ensure tools align with business needs.
  • Facilitate regular cross-functional meetings to ensure operational alignment.
  • Ensure technology enablement activities comply with internal standards and risk management guidelines.
    
    
• Other
  • Apply the Banks risk appetite and risk culture to daily decisions and enablement activities. Understand how the Banks risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Creates an environment in which their team pursues effective and efficient operations of their respective areas in accordance with Scotiabanks Values its Code of Conduct and the Global Sales Principles while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.
  • Builds a high performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• University degree in Marketing Business Administration Communications or a related field; or an equivalent combination of education and work experience.
• 35 years of experience in marketing enablement change management or transformation roles.
• Working knowledge of Workfront; experience with other marketing platforms (e.g. Adobe DAM Planning Tool) is an asset.
• Exposure to Agile methodologies and experience working in cross-functional environments.
• Proven ability to develop communication plans facilitate workshops and experience in onboarding and supporting teams through change and technology adoption.
• Excellent communication and stakeholder engagement skills.
• Understanding of risk compliance and governance considerations in a marketing or financial services context.
  

Whats in it for you

• Work in a mission-driven culture that prioritizes empowerment diversity and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here we are equal and un-complicated. Bring your true self to work dress codes dont apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabanks pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process please let our Recruitment team know.