Manager Marketing Innovation

Position Title: Manager Marketing Innovation APAC

Work Arrangement: Singapore (Hybrid set up 3 times a week working in the office)

Summary

Manager Marketing Innovation is responsible for the development and delivery of strategic scalable and sustainable innovation pipelines for the APAC Region. Through a strong cross functional leadership this role will champion a consumer-driven innovation pipeline through the deliberate use of research leading several projects from idea and concept generation to execution: closely partnering with Central and Local Marketing Commercial regulatory and Supply teams across a broad base of local regional and global stakeholders. This role will lead a team of direct and indirect reports (in total 2 positions).

Major Duties/Responsibilities

• Assessing the regional and local specific innovation needs that will enable Hershey APAC region to achieve and exceed its strategic and financial goals.
• Developing and managing local co-manufacturing platforms to address specific local innovation needs across different product categories.
• Defining a 3 years projects innovation pipeline for the various Markets within the AEMEA Region across different categories.
• Leading end-to-end the project development and delivery process ensuring that timelines and milestones are met.
• Leading the new product go-to-market plan the launch of new products and manage the cross-functional implementation of the plan up to the in-market launch.
• Creating project plans including schedules budgets and resource plans and eagerly enforce them.
• Tracking and monitoring of progress of projects and summarize status reports for all stakeholders.
• Continuously developing process improvements to increase efficiency productivity and communication in marketing brand and product development.
• Connecting and aligning all departments involved in the launch of products (Operations Product Development Design Management).
• Facilitating feedback approval processes and delivery schedules.
• Managing and lead project status standups meetings and workshops.
• Actively participating in incubating new projects and product ideas based on trend and forecasting data as well as personal intellectual curiosity.
• Creating and leveraging Open Innovation platforms to solve compelling innovation challenges and deliver business impact.

MinimumCompetencies/Skills/Knowledge Required

• Minimum of 8 years in Marketing Innovation or R&D preferably at a food company with minimum of 2 years of team management.
• Experience in leading new product innovation white space including comprehensive business case analysis market sizing forecasting strategic marketing a new product validation models.
• Experience managing complex processes with colleagues across tenures and roles.
• Familiarity with food manufacturing processes quality assurance principles and ingredient interactions.
• Proven track record in developing strategy; guiding experimentation and finding creative and new solutions.
• Experience in Open Innovation projects would be a plus.
• Broad understanding and interest in food science and engineering would be a plus.
• Up to 20% global travel required.
• High initiative and determination to drive results.
• Being fast-thinker and able to solve issues swiftly.
• Confident in decision making and calculated risk taking.
• High willingness to drive change & innovation.
• Capability to work in a high speed lean Organization with entrepreneurial mindset.
• Sharp influencing skills and capability to build consensus at different organizational levels.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individuals race color gender age national origin religion citizenship status marital status sexual orientation gender identity transgender status physical or mental disability protected veteran status genetic information pregnancy or any other categories protected by applicable federal state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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