VP, Media Strategy and Planning

We are seeking a dynamic Vice President of Media Strategy & Planning to lead integrated media strategies for pharmaceutical and healthcare brands. This senior leader will combine strategic vision regulatory expertise and innovation to deliver impactful campaigns across HCP and DTC audiences. 

Youll work at the intersection of creativity and science partnering with clients internal teams and industry leaders to craft omni-channel media solutions that drive measurable impact.  

The ideal candidate will excel at managing complex multi-channel campaigns within the highly regulated pharmaceutical landscape ensuring compliance while delivering creative and effective solutions. This role requires a proven ability to translate business objectives into measurable outcomes consistently demonstrating success in elevating pharmaceutical brands and achieving performance goals. A forward-thinking mindset combined with strong analytical and leadership skills is essential to guide teams and shape strategies that influence patient engagement and brand growth. 

Team Leadership  

• Mentor and manage a team of seasoned and junior media planners. 

• Foster a culture of compliance innovation and strategic excellence. 

• Oversee resource allocation and training on Pharma and media best practices. 

• Lead omni-channel media planning including paid owned and earned media.  

• Translate insights from research analytics and cultural trends into actionable media strategies.  

• Oversee campaign development scheduling and optimization across all media channels. 

• Accountability for teams work and client satisfaction. 

Client Management  

• Serve as a senior Media advisor to pharmaceutical clients and internal leadership. 

• Collaborate with creative regulatory and medical teams to ensure message integrity. 

• Ensure connectivity across internal teams (creative analytics investment) and external partners.  

• Participate in new business efforts and strategic presentations. 

Strategic Leadership 

• Develop and oversee comprehensive media strategies that support brand and performance marketing goals. 

• Ensure alignment of media plans with overall marketing and business objectives. 

• Drive innovation in media planning through emerging technologies and platforms. 

• Provide overall media thought-leadership. 

Budget & Operations  

• Oversee multi-million-dollar media budgets with strict compliance and cost control. 

• Ensure adherence to agency and client financial standards. 

Qualifications :

Skills:  

• Deep understanding of pharma media channels regulatory requirements and audience segmentation. 

• Strong analytical skills and ability to synthesize complex data into actionable insights. 

• Excellent leadership communication and presentation skills. 

• Familiarity with ad tech measurement tools and emerging media trends. 

Experience: 

• 15 years of experience leading media teams driving business results solid track record of team building leadership and creative problem-solving skills. 

Additional Information :

Patient Minded I act with the patients best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and hold myself accountable.

Embrace Diversity I create an environment of awareness and respect.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone anywhere anytime to achieve results.

Communication Matters I speak up to create transparent thoughtful and timely dialogue.

Always Innovate I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S.  Compensation will be determined based on relevant experience other job-related qualifications/skills and geographic location (to account for comparative cost of living).  More information about EVERSANAs benefits package can be found at  reserves the right to modify this base salary range and benefits at any time. 

From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

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Remote Work :

Yes

Employment Type :

Full-time