Content Marketing Specialist France E-Mobility (mfd)
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Responsibilities
Local Demand Generation
- Create and localise integrated demand-generation campaigns to drive brand awareness lead generation and customer engagement in the French market.
- Develop and optimise sales collateral including articles one-pagers reports case studies videos and email sequences tailored for local audiences.
- Collaborate with cross-functional teams (e.g. sales product) to align messaging and deliverables with overall business objectives.
- Analyse user behaviour website performance and testing results to implement on-page SEO and continuously improve web copy on the French website.
- Track campaign performance and use data-driven insights to refine and maximise effectiveness.
Local Events Management
- Plan produce and coordinate content communications schedules and promotional materials for both on-site and virtual events in France.
- Oversee all event logistics including venue selection vendor management registration and coordination of deliveries to ensure exceptional event execution and attendee experience.
- Collaborate with internal stakeholders and external partners to deliver engaging locally relevant event experiences.
- Support post-event follow-up activities and reporting to measure impact and gather learnings for future event strategies.
Local Positioning
- Implement PR strategies co-marketing initiatives and influencer partnerships to strengthen brand positioning in the French market.
- Build and maintain relationships with local media partners and influencers to enhance brand visibility and credibility.
- Conduct field research activitiesincluding surveys interviews and panel discussionsto uncover market insights customer needs and industry trends.
- Repurpose research data into high-value content such as blog posts whitepapers presentations and customer-facing materials to support marketing and sales efforts.
Qualifications :
- You have impeccable writing and communication skills in French but youre comfortable interacting in English with your teammates
- You can share a portfolio and/or writing samples showcasing how youve translated business objectives and user data into successful content and/or campaigns
- You understand that writing for algorithms does not outweigh providing value to our audience; youre meticulous in ensuring your writing speaks to our audience from the get-go
- You are organised and can manage multiple tasks under time pressure
- You are proactive and entrepreneurial comfortable taking ownership in a market where things are still being built
- You can travel across France to support your team at events once every 1-2 months
- You have experience working with one or more of these tools: HubSpot Salesforce Google Analytics Webflow LinkedIn Ads
Additional Information :
- A purpose-driven company driving Europes transition toward electric mobility
- Passionate colleagues with a hands-on mentality
- A safe and future-oriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
- Extras like gym or yoga class memberships etc
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
KOSTAL Group Our family-owned company is at home all over the world. We are based in 46 locations around the globe. This global presence opens up new prospects for you and allows you to look beyond traditional boundaries for instance in the USA, China, Germany, Hungary or Macedonia. ... View more
