Director, Strategic Public Relations

Phoenix, NM - USA

Monthly Salary: $ 162640 - 289875

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

We are Farmers!

We are more than just your favorite commercials. At Farmers we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions own our actions and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.

Farmers is an award winning equal opportunity employer committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isnt just our business its our culture! To learn more about our high-performance culture and open opportunities check out be sure to follow us on Instagram LinkedIn and TikTok.

Workplace: On-site ( #LI-Onsite ) Hybrid ( #LI-Hybrid ) Remote ( #LI-Remote )

Farmers believes in a culture of collaboration creativity and innovation which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This role will be responsible for creating and implementing an external media strategy that elevates the Farmers brand and highlights our value proposition for all stakeholder audiences including agents customers and employees. This role will initiate communication campaigns to build brand awareness and reputation identify emerging trends develop preventative measures and maintain strong media relationships to consistently promote a favorable public perception. Additionally this role oversees the external communications function sets strategy and priorities for the team and ensures the execution of business plans to achieve desired outcomes.

Essential Job Functions

Continuously monitor industry trends current events and potential risks to identify opportunities for proactive communication and mitigate potential crises.
Stay ahead of the curve by recognizing new communication channels and opportunities to leverage them for positive brand exposure.
Initiate strategic communication campaigns by actively developing compelling content and press releases to generate positive media coverage.
Develop clear consistent messaging that resonates with target audiences across various communication platforms.
Cultivate strong relationships with journalists influencers and key stakeholders to secure favorable media placements positive press coverage and build trust.
Utilize analytics and insights to meaure the effectiveness of PR campaigns and adjust strategies accordingly.
Align organizational goals and strategies including proactive messaging media outreach and social media campaigns.
Advise senior leadership on public communication strategies and prepares them for media interviews.
Partner with marketing distribution and other departments to ensure aligned messaging and coordinated efforts.

Education Requirements

Bachelors degree in journalism communications business marketing or related field preferred.

Experience Requirements

Minimum 7-10 years experience in public relations media strategy or a related role with a proven track record of success.
Agency experience preferred.
Experience directly and indirectly leading a cross-functional team.
Working knowledge and understanding of how insurance and risk-based entities function is required.
Ability to exercise good judgment on balancing aggressiveness and sensitivity with regard to media relations.

Physical Actions

This role whether performed virtually or in an office setting will include normal and customary distractions noise and interruptions. Sits or stands for extended periods of time up to a full work shift. Occasionally reaches overhead and below the knees including bending twisting pulling and stooping. Occasionally moves lifts carries and places objects and supplies weighing 0-10 pounds without assistance. Listens to interprets and differentiates auditory information (example others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material resources and other objects. Ability to continuously operate a computer for extended periods of time up to a full work shift. Physical dexterity sufficient to use hands arms and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Benefits

Farmers offers a competitive salary commensurate with experience qualifications and location.
o CA Only: $173440 - $276320
o CO Only: $162640 - $238480
o HI/IL/MN/VT Only:$162640 - $255090
o MA Only:$162640 - $255090
o MD Only: $162640 - $255090
o DC/NJ/NY/OH Only: $162640 - $276320
o Albany County NY/Cleveland OH: $173440 - $238480
o WA Only: $162640 - $289875
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance
For more information review What we offer on Location(s): RUS - United States US - AZ - Phoenix US - CA - WdlndHills-6301 US - CA - WdlndHills-6303 US - CA - Woodland Hills US - MI - Grand Rapids
Anticipated application deadline: At Farmers the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions we encourage you to submit your application promptly.
Farmers will consider for employment all qualified applicants including those with criminal histories in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033 Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race color religion gender sexual orientation gender expression genetic information national origin age disability marital status military and veterans status or any other basis protected by applicable discrimination laws.
Want to learn more about our culture & opportunitiesCheck out be sure to follow us onInstagramLinkedIn and TikTok.
Spokane WA only: Residents who prefer not to provide their address click here to submit your resume via email:

Required Experience:

Director

We are Farmers!We are more than just your favorite commercials. At Farmers we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. ...

We are Farmers!

Workplace: On-site ( #LI-Onsite ) Hybrid ( #LI-Hybrid ) Remote ( #LI-Remote )

Job Summary

Essential Job Functions

Continuously monitor industry trends current events and potential risks to identify opportunities for proactive communication and mitigate potential crises.
Stay ahead of the curve by recognizing new communication channels and opportunities to leverage them for positive brand exposure.
Initiate strategic communication campaigns by actively developing compelling content and press releases to generate positive media coverage.
Develop clear consistent messaging that resonates with target audiences across various communication platforms.
Cultivate strong relationships with journalists influencers and key stakeholders to secure favorable media placements positive press coverage and build trust.
Utilize analytics and insights to meaure the effectiveness of PR campaigns and adjust strategies accordingly.
Align organizational goals and strategies including proactive messaging media outreach and social media campaigns.
Advise senior leadership on public communication strategies and prepares them for media interviews.
Partner with marketing distribution and other departments to ensure aligned messaging and coordinated efforts.

Education Requirements

Bachelors degree in journalism communications business marketing or related field preferred.

Experience Requirements

Minimum 7-10 years experience in public relations media strategy or a related role with a proven track record of success.
Agency experience preferred.
Experience directly and indirectly leading a cross-functional team.
Working knowledge and understanding of how insurance and risk-based entities function is required.
Ability to exercise good judgment on balancing aggressiveness and sensitivity with regard to media relations.