Martech Specialist- Google Analytics

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Good experience in Google Analytics
Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products
Candidate should have at least hands on expertise on GA GTM and Braze
Experience in retail B2C industry digital applications
Experience in transactional applications vs content applications
Experience managing martech across omni channel applications like website mobile apps ipad is a must
Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses
Presence in NY office 2 3 days office and work experience with offshore teams

Key Responsibilities

Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients objectives
To have strong problem solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement
To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools
Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts
The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management
Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze
Suggest ways to increase customer acquisition demand generation and revenue
Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics

Skills

Mandatory Skills : HTML/HTML5JavaScriptGoogle Analytics

Job Description: Good experience in Google Analytics Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products Candidate should have at least hands on expertise on GA GTM and Braze Experience in retail B2C industry digita...

Job Description:

Good experience in Google Analytics
Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products
Candidate should have at least hands on expertise on GA GTM and Braze
Experience in retail B2C industry digital applications
Experience in transactional applications vs content applications
Experience managing martech across omni channel applications like website mobile apps ipad is a must
Excellent communication and prior experience working directly with business stakeholders on design development rollout and review responses
Presence in NY office 2 3 days office and work experience with offshore teams

Key Responsibilities

Responsible for identifying the best marketing automation software and other technology solutions implementing them into the clients existing technology stack and ensuring all marketing strategies align with clients objectives
To have strong problem solving skills and candidate must be able to interpret metrics such as conversion rates cost per lead and click through rates to gain insights for future improvement
To play a crucial role in optimizing marketing campaigns customer engagement and overall business performance through data analysis and leveraging various marketing technology tools
Work closely with the marketing team digital marketing data Developers to identify opportunities measure performance and recommend strategies for improving marketing efforts
The role involves data analysis reporting and the effective utilization of marketing technology tools Braze mParticle Branch Snowflake Google Analytics Firebase Google Tag Management
Collect monitor and analyze data using KPIs such as click through rate conversion rate or cost per lead Braze
Suggest ways to increase customer acquisition demand generation and revenue
Expertise Intermediate level in using new technology solutions such as project management software digital advertising platforms and database management and analytics

Skills

Mandatory Skills : HTML/HTML5JavaScriptGoogle Analytics