Job Purpose
In this remote position the Senior GTM Specialist will report to the Senior Director State Adoption GTM Strategy and will coordinate closely with colleagues across Sales Policy RFP and Product teams. This role is focused on supporting Tier 2 state adoptions and cross-functional GTM planning while also maintaining the State Adoption Hub as a central knowledge resource. The ideal candidate brings strong project management and organizational skills enjoys synthesizing insights into actionable outputs and can balance detail orientation with strategic awareness. This position requires the ability to manage multiple priorities in a fast-paced environment collaborate effectively across teams and ensure state adoption projects are executed with consistency and precision.
Responsibilities
Support go-to-market (GTM) planning and execution for Tier 2 state adoptions coordinating across functional teams.
Gather and synthesize market and field insights from Sales (RSDs ASMs) and share updates to inform adoption planning.
Maintain and update the State Adoption Hub (SharePoint) ensuring resources are accurate consistent and accessible.
Provide light project management for adoption initiatives including managing timelines deliverables and risk escalation.
Support discovery and planning phases for select states including open territory and professional development opportunities.
Partner with internal stakeholders to track adoption intelligence ensuring knowledge is captured and shared.
Assist in preparing materials outlines and updates for internal adoption reviews leadership meetings and cross-team updates.
Requirements
5 years of experience in education publishing edtech or related fields ideally in GTM strategy or project management roles.
Strong organizational and project management skills; capable of prioritizing and delivering multiple projects on tight timelines.
Excellent written and verbal communication skills with the ability to synthesize information clearly for varied audiences.
High attention to detail accuracy and follow-through.
Proficient in Microsoft Office Google Suite and knowledge management platforms (e.g. SharePoint).
Ability to work collaboratively across teams while also operating independently and proactively.
Analytical skills and comfort turning disparate pieces of information into actionable recommendations.
Customer Relationship Management (CRM) experience; Salesforce preferred.
Preferred Qualifications
Familiarity with state adoption processes and instructional materials markets.
Previous experience supporting GTM strategy product positioning or state adoption planning.
Solid organizational skills with demonstrated ability to build and maintain knowledge management systems.
Proactive problem-solving abilities and a commitment to continuous improvement.
Required Education
Bachelors degree in Education Business Liberal Arts or related field or equivalent business experience.
Preferred Education
Masters degree in Education Business or related field.
Status
Full-time
Location
Remote
The expected base salary range for this position is $94000-$104000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.
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Senior IC
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