Senior Go-to-Market Specialist State Adoptions

Who We Are

Great Minds is a high-growth mission-driven organization founded by educators in 2007. As a for-profit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.

We develop high-quality knowledge-rich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.

What We Build

Our productsEureka Math andEureka Math²Wit & Wisdom PhD ScienceGeodes and the newly launchedArts & Letters ELAare trusted by thousands of schools and districts nationwide.

• Eureka Mathis the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.

• Wit & WisdomandArts & Letters ELAanchor our reading strategy with content-rich grade-level instruction that integrates literature history and the arts grounded in the science of reading.Geodescomplements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Scienceis a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.

Where Were Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customer-informed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.

Job Purpose

In this remote position the Senior GTM Specialist will report to the Senior Director State Adoption GTM Strategy and will coordinate closely with colleagues across Sales Policy RFP and Product teams. This role is focused on supporting Tier 2 state adoptions and cross-functional GTM planning while also maintaining the State Adoption Hub as a central knowledge resource. The ideal candidate brings strong project management and organizational skills enjoys synthesizing insights into actionable outputs and can balance detail orientation with strategic awareness. This position requires the ability to manage multiple priorities in a fast-paced environment collaborate effectively across teams and ensure state adoption projects are executed with consistency and precision.

Responsibilities

• Support go-to-market (GTM) planning and execution for Tier 2 state adoptions coordinating across functional teams.

• Gather and synthesize market and field insights from Sales (RSDs ASMs) and share updates to inform adoption planning.

• Maintain and update the State Adoption Hub (SharePoint) ensuring resources are accurate consistent and accessible.

• Provide light project management for adoption initiatives including managing timelines deliverables and risk escalation.

• Support discovery and planning phases for select states including open territory and professional development opportunities.

• Partner with internal stakeholders to track adoption intelligence ensuring knowledge is captured and shared.

• Assist in preparing materials outlines and updates for internal adoption reviews leadership meetings and cross-team updates.

Requirements

• 5 years of experience in education publishing edtech or related fields ideally in GTM strategy or project management roles.

• Strong organizational and project management skills; capable of prioritizing and delivering multiple projects on tight timelines.

• Excellent written and verbal communication skills with the ability to synthesize information clearly for varied audiences.

• High attention to detail accuracy and follow-through.

• Proficient in Microsoft Office Google Suite and knowledge management platforms (e.g. SharePoint).

• Ability to work collaboratively across teams while also operating independently and proactively.

• Analytical skills and comfort turning disparate pieces of information into actionable recommendations.

• Customer Relationship Management (CRM) experience; Salesforce preferred.

Preferred Qualifications

• Familiarity with state adoption processes and instructional materials markets.

• Previous experience supporting GTM strategy product positioning or state adoption planning.

• Solid organizational skills with demonstrated ability to build and maintain knowledge management systems.

• Proactive problem-solving abilities and a commitment to continuous improvement.
  

Required Education

• Bachelors degree in Education Business Liberal Arts or related field or equivalent business experience.

Preferred Education

• Masters degree in Education Business or related field.

Status

Full-time

Location

Remote

The expected base salary range for this position is $94000-$104000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.