Campaign Manager NYC

Were looking for a Campaign Manager to join our growing Ad Operations team. This person will be responsible for the end-to-end execution of digital media campaigns across multiple platforms from trafficking and activation through optimization and post-campaign analysis.

• Set up QA and launch campaigns across multiple ad servers and DSPs (e.g. FreeWheel CM360 Trade Desk Amazon DSP Beeswax etc.).
• Manage creative assets tracking tags and targeting parameters to ensure flawless execution.
• Implement and validate pixels macros and 3rd-party tracking integrations.
• Conduct pre- and post-launch QA to confirm campaign accuracy and proper tracking.
• Monitor pacing delivery and performance throughout campaign lifecycle.
• Identify and resolve trafficking delivery or discrepancy issues with internal teams publishers and vendors.
• Analyze campaign data to identify optimization opportunities and implement changes to improve KPIs (Reach and Frequency VCR Conversion Rate Viewability etc.).
• Manage pacing and budget allocation across multiple platforms ensuring timely and accurate delivery.
• Deliver post-campaign reporting with clear insights trends and recommendations for improvement.
• Partner closely with Sales Account Management and Client Services teams to ensure campaigns align with client goals.
• Communicate campaign performance updates issues and optimizations clearly and proactively.
• Coordinate with 3rd-party vendors DSPs and ad tech partners to maintain performance and compliance standards.
• Contribute to the development of scalable campaign processes QA checklists and operational workflows.

• 13 years of experience in digital ad operations campaign management or programmatic activation.
• Bachelors degree in Marketing Advertising Communications or related field preferred.
• Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360).
• Trading experience within with DSPs such as The Trade Desk DV360 Beeswax Amazon DSP or other programmatic buying platforms.
• Strong working knowledge of trafficking pixels/tags VAST/VPAID creatives and reporting metrics.
• Advanced Excel/Google Sheets skills for data analysis and reporting.
• Excellent troubleshooting and problem-solving skills with keen attention to detail.
• Able to translate technical details into clear client-facing updates.
• Experience with video or CTV campaign management.
• Familiarity with analytics tools (e.g. Google Analytics Looker Studio).
• Knowledge of industry standards (IAB specs ad verification viewability brand safety).
• Experienced working with an offshore team delegating work and monitoring deliverables.

Compensation for the role includes a competitive salary of $65000-$75000 (dependent on years of experience level of education obtained as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits retirement benefits and paid days off).

At Locality we believe our biggest asset is our people. We are proud to be an equal-opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race creed color religion sex gender age physical or mental disability medical condition sexual orientation gender identity and/or expression alienage or national origin ancestry citizenship status marital status military or veteran status genetic information or any other basis protected by federal state or local law.