AVP of Marketing and Communications
Share
Job Location:
Valparaiso, IN - USA
Monthly Salary:
USD 90000 - 100000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position Description:
The Assistant Vice President (AVP) for Marketing and Communications provides strategic leadership and vision for the universitys integrated marketing brand management and communications efforts across all audiences. The AVP oversees marketing and communications for Admissions Advancement and Athletics ensuring a unified brand voice and coordinated strategy that drives enrollment engagement and reputation growth.
The AVP leads a multidisciplinary team responsible for public relations creative services website strategy social media and digital marketing. This position ensures that all institutional messaging storytelling and visual identity reinforce the universitys mission strategic priorities and market position.
Major Responsibilities:
- Develop and implement a comprehensive university-wide marketing and communications strategy aligned with institutional goals.
- Strengthen and steward the universitys brand to ensure consistent compelling and data-driven messaging across all channels and divisions.
- Serve as a strategic partner to senior leadership providing counsel on brand positioning reputation management and public visibility.
- Oversee coordination of messaging for Admissions Advancement and Athletics to ensure unified storytelling that supports student recruitment philanthropy and school spirit.
- Develop and implement a comprehensive university-wide marketing and communications strategy aligned with institutional goals.
- Strengthen and steward the universitys brand to ensure consistent compelling and data-driven messaging across all channels and divisions.
- Serve as a strategic partner to senior leadership providing counsel on brand positioning reputation management and public visibility.
- Oversee coordination of messaging for Admissions Advancement and Athletics to ensure unified storytelling that supports student recruitment philanthropy and school spirit.
Required Knowledge and Skills:
- Bachelors Degree in Marketing Communications English or related field
- 5-7 of higher education marketing and/or communications experience
Other Qualifications:
- Minimum of 5-7 years of progressively responsible experience in marketing communications or public relations preferably in higher education or a complex organization.
- Demonstrated leadership in managing creative digital and communications teams.
- Proven success in developing integrated marketing strategies across multiple platforms and audiences.
- Experience supporting enrollment advancement and athletics marketing strongly preferred.
All offers of employment with Valparaiso University are contingent upon the clear results of a thorough background check. Background checks may include criminal history motor vehicle reports prior employment verification and personal/professional references. If applicable to the position they will also include credit history. Background checks will be conducted on all final candidates for employment.
To be considered for this position you must upload:
Cover letter
Resume
List of 3 professional references
Answer all application questions
Please address the cover letter to:
LeAnn Hughes
Senior Vice President of Enrollment & Marketing
Valparaiso University
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
We’re a different kind of university in Indiana, where you’ll find everything you need to build your future. Learn more about our private college in Indiana.
