Media Director

Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.

Who are you

Were looking for a Sydney-based Media Director to lead this work by providing insights-driven media and measurement strategies strengthening client & partner agency relationships collaborating with cross-departmental teams.

The Media Director is chiefly responsible for managing a division inside our Paid Media Department made up of Senior Analysts and Managers. You will be tasked with becoming a trusted respected leader within the organization and relied upon for high-level operations management innovation client/partner relationships and general media executional excellence.

A proven track record of large scale media buying proficiency across several biddable platforms is a must with particular depth in all or a majority of the following: Facebook/Instagram Google (Search YouTube DV360) Programmatic Display/OLV Publisher Direct. Experience in offline media (TV Print Radio OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360 Adobe MOAT/IAS/DoubleVerify Nielsen/Millward Brown/Oracle Neustar/Visual IQ/Convertro etc.).

Your EXPERTISE (The skills and knowledge needed to excel in this role)

• Lead mentor and develop a team of media experts managing the full employee lifecycle from interviewing and hiring to training coaching career growth and performance evaluation.
• Embody a player/coach and servant-leader mentality delegating work effectively while remaining available to support teach and take responsibility for team outcomes.
• Lead by example in work ethic attention to detail empathy and professionalism fostering a positive team environment that encourages intelligent risk-taking and creativity.
• Develop and deliver sophisticated senior-level media investment strategies collaborating with Planning and Analytics to craft holistic omnichannel plans that drive tangible business outcomes.
• Proactively identify present and sell-through new emerging and incremental opportunities to clients pushing the envelope of media excellence.
• Manage high-value and/or complex negotiations and lead cross-departmental buying deliverables.
• Update and share performance benchmarks and digital platform updates with internal teams and external client partners.
• Act as the key contact for senior clients and platform partners operating as a go-to strategic voice and leader.
• Navigate complex brand portfolios within larger conglomerates gaining a deep understanding of their unique business structures to build strong holistic relationships.
• Lead client communication around scope agreements finance and billing working closely with FinOps to manage invoicing and revenue.
• Approve all media plans recommendations and presentation materials before client delivery ensuring they meet the highest standard of quality.
• Establish oversee and continuously improve all team processes setting up clear lines of communication to streamline workflow and ensure flawless execution.
• Provide actualized spends for client invoicing and maintain all stakeholder spend trackers.
• Contribute to the continued growth and stability of the company making decisions that are best for the business in the long run.

Qualifications

• You have experience working in the advertising media landscape in the Australia region and expertise planning and buying both digital and ATL media
• You have a minimum of 6 years of industry experience with a proven track record of executing sophisticated large scale digital media programs that drove tangible business outcomes.
• You have a good network of media and marketing professionals in the Australia market including major publishers brands.
• You have advanced written presentation and general communication skills.
• Youve experienced dealing with non-core buying teams specifically media & communications planning analytics traditional media buying and others.
• You have proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
• You have examples of leaning into new/emerging platform opportunities to drive media innovation.
• Youve experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus)
• You have an infectious smile an upbeat demeanor and warm personality that contributes to an already strong company culture
• You are comfortable with a fast-paced environment; and working as an integrated team (across creative media and strategy)
• Professional English skills required and bilingual is a huge plus!