eCommerce Growth Marketing Manager

About iPromo
iPromo is a leading distributor of branded merchandise corporate gifts and promotional products helping brands leave a lasting impression. We partner with companies of all sizes to create impactful custom-branded experiences for their employees and clients.

Position Summary
Were looking for a hands-on data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine. This is not a strategy-only roleyou will plan launch optimize and measure campaigns across SEM SEO CRO paid social and product page creation.

What Youll Do

• Own full-funnel performance marketing across Google Ads (SEM) SEO CRO and Meta (Facebook/Instagram) ads.
• Audit design and optimize landing pages product pages to maximize conversion and revenue per visitor.
• Run structured A/B and multivariate tests with clear hypotheses controls and measurable lifts.
• Report on CAC ROAS and LTV/CAC ratios with actionable insights not just numbers.
• Collaborate with design dev and content teams to ensure SEO-friendly conversion-optimized site architecture.

Who You Are

• Proven operator: Youve directly managed $100K/month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS.
• Analytical & technical: Comfortable with Google Analytics 4 Tag Manager Looker Studio and SEO tools (Ahrefs SEMrush Screaming Frog etc.).
• Conversion obsessed: You dont just drive trafficyou optimize the on-site experience (CRO landing pages product detail pages).
• Hands-on: Youve built launched and scaled campaigns yourselfnot just overseen agencies.
• eCommerce focused: Direct experience in multi-SKU eCommerce or marketplace businesses.

Must-Have Experience

• Running Google Ads Meta Ads with measurable ROI improvements.
• Executing technical content SEO that drove revenue not just rankings.
• Designing and testing landing pages product pages that increased CVR.
• Using CRO frameworks (A/B testing user journey analysis).
• Reporting growth metrics tied to revenue and profit not vanity metrics.

How We Filter

If you apply be prepared to answer 5 specific practical questions on SEM SEO CRO landing page optimization Google Ads and Meta Ads. Generic answers will disqualify you.

This role is for doers not overseers. If you thrive on digging into data testing relentlessly and proving impact with hard numbers youll fit right in.

Why Join iPromo

• Fast-paced collaborative culture with room to innovate
• High-impact role with visibility across marketing and leadership teams
• Opportunity to lead and grow a full-funnel digital marketing program