Marketing Team Lead E-Mobility (mfd)

Who were looking for 

Our Marketing Team Lead will own the complete marketing function at vaylens overseeing growth and demand generation as well as product and partner marketing. You will be the linchpin connecting product sales customer success and partnerships defining how vaylens is seen how leads are generated and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; youll set vision and lead the team but youll also roll up your sleeves and own critical initiatives when needed. Responsibilities for this role are up to you to define and (re)prioritise such as: 

Growth and demand generation 

• Build and manage multi-channel acquisition strategies full-funnel campaigns and lead nurturing 

• Maintain clarity and focus for your team stakeholders and the management team through prioritisation planning reporting and striking an effective balance between long-term growth investments vs. short-term wins 

• Lead competitive analysis and market research to shape direction positioning differentiation 

• Refine marketing operations attribution models and performance dashboards 

Sales product and partner enablement 

• Plan and manage tradeshows owned events and related campaigns and logistics across our three key regions 

• Oversee feature launches and the development of positioning messaging customer stories and other collateral 

• Develop GTM launches and co-marketing programs (i.e. joint PR webinars tradeshows etc.) with key partners 

• Gather and leverage market insights customer feedback and usage data to refine campaigns and provide employees and partners with training and frameworks 

Team management 

• Mentor and grow a high-performing marketing team 

• Manage sales and marketing budgets forecast ROI and optimise spend 

• Integrate and oversee marketing tools and automation 

• Report key metrics and present business impact to executive leadership 

• Foster cross-functional collaboration with sales product- and partner management and customer success 

Qualifications :

• You have 8 years in B2B SaaS marketing (with 3 years in leadership) with deep experience in go-to-market strategy growth marketing demand generation product marketing and/or partner marketing 

• You have a track record of driving measurable revenue growth from marketing campaigns 

• Youre obsessed with metrics that matter but know when to trust intuition and storytelling 

• You prioritise ruthlessly and move fast but not at the expense of your teammates 

• You guide your team with trust and empathy and create an environment where everyone feels heard respected and enabled to do their best work 

• Youre comfortable operating in ambiguity scaling processes across growth stages 

• You have excellent communication and stakeholder management skills 

Additional Information :

• A purpose-driven company driving Europes transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships etc

Remote Work :

Yes

Employment Type :

Full-time