About the Role

AdobeGenStudiois reimagining how marketing teamsoperateby leveraging GenAI to transform content creation distribution and optimization across performance marketing & demand generation growth and content marketing.

AsDirector of Product Management forGenStudioAd Trafficking& Activation you will define and drive the strategic vision for how marketing content gets published personalized andoptimizedacross every channel at enterprise scale. You willbe responsible forbuilding AI-powered systems that enable dynamic creative optimization (DCO) multi-channel orchestration real-time personalization and seamless activation across paid media retail media networks DSPs email systems social platforms and emerging channels.

This is a highly visible executive-level leadership role that requires deepexpertisein marketing technology ecosystems programmatic advertising personalization engines and the ability to leverage GenAI to reimagine how brands activate campaigns at scale. You will lead multiple product managers own a critical pillar of theGenStudiostrategy and work directly with Adobes most strategic enterprise customers.

Why This Role Matters

Marketers can now generate hundreds or thousands of creative variations with GenAIbut most struggle to activate them effectively. Channel-by-channel manual publishingdoesntscale. Personalization is siloed. Creative testing takes weeks. Attribution across channels is broken. Dynamic optimization happens in isolated platform walled gardens.

GenAI unlocks unprecedented creative velocity but without intelligent activation and optimization systems that potential is wasted. This role will define how Adobe helps marketers go from creativeconcepttooptimized personalized campaigns across every channelclosing the loop between content generation and business outcomes.

Youllshape how the worlds largest brands activate marketing campaigns making personalization effortless optimization continuous and cross-channel orchestration seamless.

What Youll Do

Strategic Vision &Leadership

• Define and own the multi-year product strategy forad trafficking dynamic content optimizationand activation capabilities across the entireGenStudioplatform

• Drive alignment acrossGenStudiomodules (Performance Marketing Content Marketing CTV Retail Media) to ensure cohesive activation experiences

• Partner withGenStudiosHead of Productandexecutive leadershipto shapego-to-market strategyfor Ad Activation and Trafficking.

• Represent Adobes vision for AI-powered marketing activation with industry analysts at major conferences and in strategic customer engagements

• Own business outcomes including revenue targets customer adoption metrics and competitive win rates for your product area

Dynamic Creative Optimization Platform

• Build GenAI-powered DCO capabilities that automatically personalize creative across audience segments contexts and channels

• Design systems that test andoptimizehundreds of creative variations simultaneously learning what works and automaticallyallocatingbudget to winning variations

• Develop real-time optimization engines that adapt creative based on performance signals audience behavior and contextual factors

Cross-Channel Activation & Orchestration

• Design activation infrastructure that seamlessly publishes content to paid media platforms (Meta Google TikTok etc.) retail media networks (Amazon Walmart Instacart) DSPs email systems social platforms and emerging channels

• Build orchestration capabilities that coordinate campaigns across channelsensuring consistent messaging unified frequency capping and cross-channel optimization

• Define API strategies and partnership requirements for integrating with marketing platforms ad networks and activation endpoints

• Create workflows that enable marketers to activate campaigns at scale (e.g. 1000 ads for Black Friday) with minimal manual effort

• Ensure activation systems handle enterprise complexity: multiple brands regions agencies compliance requirements and approval workflows

Enterprise Customer Focus & Market Leadership

• Deeply understand activation and personalization challenges facing Global 2000 marketing organizations

• Design for enterprise requirements: governance compliance brand safety multi-market complexity agency collaboration

• Balance needs of diverse personas: CMOs seeking strategic control campaign managers executing tactics and performance marketersoptimizingROI

• Lead strategic customer engagements shaping product roadmap based on enterprise customer insights

• Partner with Sales and Customer Success to drive adoption expansion and customer advocacy

Cross-Functional Leadership & Influence

• Lead and mentor asmallteam of product managers across DCO channel integrations and activation workflows

• Collaborate with Engineering leadership to build scalable reliable activation infrastructure handling millions of ad placements

• Partner with AI/ML teams to develop optimization algorithms and personalization models

• Work with Adobes platform teams (Experience Cloud Advertising Cloud) toleverageshared capabilities and ensure strategic alignment

• Engage with Legal Privacy and Trust teams to navigate advertising regulations data privacy and responsible AI requirements

• Build external partnerships with channel platforms ad networks and technology providers

What You Need to Succeed

Required Experience

• 10 years in product management. Experience inmarketing technology ad tech personalization platforms or activation/orchestration systemsis a huge plus.

• 5 years in senior leadership roles managing directors senior PMs or large cross-functional product organizations (15 person organizations)

• Proventrack recordbuilding products for Global 2000 enterprise customers with complex multi-stakeholder buying processes

• Experience defining product strategy that drives measurable business outcomes (revenue market share customer growth)

• Strong technical depthability to engage in architecture discussions about API design real-time bidding systems optimization algorithms and distributed systems

• History of successful executive-level stakeholder management both internally and with strategic customers

Domain Expertise

• Expert-level understanding of digital advertising ecosystems: programmatic buying RTB ad exchanges DSPs SSPs and walled garden platforms

• Deep knowledge of personalization technologies A/B testing methodologies and optimization algorithms

• Familiarity with retail media networks connected TV advertising and emerging activation channels

• Understanding of marketing compliance requirements: GDPR CCPA brand safety viewability standards and ad fraud prevention

• Experience with API-first product design and building platform products that others build on

GenAI Fluency

• Demonstrated ability toidentifytransformative use cases for GenAI in marketing activation and optimization workflows

• Understanding of LLM capabilities for campaign automation conversational interfaces and AI agents

• Experience thinking through responsible AI bias mitigation and transparency in automated decision-making systems

Core Competencies

• Strategic thinking: Ability to see multiple moves aheadanticipatemarket shifts and position products for long-term success

• Executive presence: Comfortable presenting to C-suite executives both internally and with customers

• Business acumen: Strong financial modeling skills P&L management experience and commercial instincts

• Influence without authority: Proven ability to drive outcomes across large matrixed organizations

• Bias for action: Balances strategic thinking with rapid execution and willingness to make tough calls with incomplete information

• Talent development: Track record of hiring mentoring and developing high-performing product leaders

• Communication excellence: Exceptional storytelling abilitycan simplify complex systems for diverse audiences

Nice to Have

• MBA or advanced degree in a relevant field

• Previousexperience at leading ad tech companies (Google Meta Amazon Ads The Trade Desk Adobe) or marketing technology platforms

• Deepexpertisein programmatic advertising DSPs DMPs/CDPs marketing automation platforms and multi-channel campaign management

• Background as a marketing practitioner or in media buying/planning roles

• Published thought leadership on marketing technology personalization or AI in advertising

• Direct experience with Adobe products (Experience Cloud Advertising Cloud Creative Cloud)

• Technical background in distributed systems real-time bidding or recommendation engines

• Existing relationships with key players in the advertising and marketing technology ecosystem