AI-First Marketing Automation Manager

Axo is redefining how Nordic consumers experience financial products. Were building an AI-first marketing engine to deliver personalized communication at scale faster smarter and more precisely than anyone else in the industry.

Were looking for a Marketing Automation Manager / Specialist who thrives on ownership and execution someone who can unlock the full potential of Axos unified customer data and brands (Elskling Insplanet Zmarta Insurance and uScore) to maximize reach engagement and profit.

This is a high-impact role reporting directly to the Chief Business Unit Officer and part of the Business Unit leadership team.

Your Mission

Turn data and automation into measurable growth. Youll lead drive and execute intelligent campaigns that engage millions of Nordic consumers powered by AI grounded in analytics and delivered through collaboration.

You will:

• Own and operate Axos AI-driven marketing automation ecosystem across multiple brands and markets.
• Plan and execute lifecycle and engagement campaigns that drive conversion retention and profitability.
• Collaborate closely with performance marketing affiliates product experts and PR to ensure high-quality content and build relevant stories and content for use in campaigns communication media and news.
• Leverage unified data to segment target and personalize messaging at scale.
• Experiment and optimize applying a structured buildmeasurelearn rhythm in every campaign.
• Maintain precision through strong tracking reporting and clear performance dashboards.

• Create high-impact content that grows engagement fuels traffic and boosts conversion

Who You Are

A self-driven marketing technologist who blends data fluency with creative execution. You take initiative move fast and think commercially.

You are:

• Independent and proactive self-starter capable of leading and driving initiatives end-to-end.
• Analytical and structured with a deep appreciation for data quality and operational detail.
• Commercially sharp focused on impact rather than output.
• AI-curious and growth-oriented eager to apply automation and new tools to improve performance.
• Collaborative and communicative connecting marketing product and content into one growth engine.

Your Background

You may come from marketing automation CRM or digital growth what matters most is that youve built optimized and scaled engagement journeys that deliver results.

Experience in one or more of the following is valuable:

• Marketing automation or CRM operations (Ortto HubSpot Braze Adobe Salesforce or similar)
• Growth marketing or customer lifecycle management
• Management consulting focused on digital or data-driven growth
• Data analytics engineering or business analysis with marketing context

What Success Looks Like

• Unlocking the commercial potential of Axos unified customer data and brands.
• Driving measurable improvements in engagement conversion and retention.
• Establishing a scalable AI-first marketing rhythm across markets.
• Building relevant content and stories that strengthen brand visibility and trust.