Brand Marketing Lead Non-Alcoholic Beverages
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title: Brand Marketing Lead Non-Alcoholic Beverages
Location: Kiambu County
Role Summary
Our client seeks a dynamic Brand Marketing Lead to drive strategy and execution for their fast-growing non-alcoholic beverage portfolio. The role involves leading portfolio strategy brand positioning trade activation and consumer engagement across Kenya and regional markets. It requires strong analytical commercial and consumer insight skills within the beverage sector from juices and soft drinks to functional and innovative products.
Key Responsibilities
Category Strategy & Planning
Develop and implement annual marketing plans aligned with growth targets.
Identify category and channel opportunities (e.g. wellness on-the-go pack innovation).
Turn consumer and shopper insights into actionable brand and trade initiatives.
Brand Management & Communication
Lead brand positioning and communication for existing and new products.
Execute ATL BTL and digital campaigns to build preference and differentiation.
Maintain consistent brand messaging across all touchpoints.
Trade & Channel Activation
Develop and execute trade marketing and in-store activation plans.
Collaborate with Sales and RTM teams to enhance visibility across GT MT and HoReCa.
Track and optimize trade activation ROI.
Innovation & Portfolio Development
Support innovation and NPD from concept to launch.
Coordinate with R&D Supply Chain and Sales for successful product rollouts.
Identify opportunities for category expansion (e.g. hydration energy or functional drinks).
Data & Performance Management
Track brand health market share and performance KPIs.
Use insights to guide portfolio and investment decisions.
Present quarterly performance and business reviews.
Requirements
Requirements
Education:
Bachelors degree in Marketing Business or related field; CIM or MBA preferred.
Experience:
58 years in FMCG marketing including 3 years in non-alcoholic beverages (juices water or soft drinks).
Skilled in competitor tracking ABL/BTL campaign support customer complaint handling and market intelligence.
Proven success in brand and trade marketing in a competitive FMCG environment.
Strong understanding of Kenyan and East African trade channels.
Excellent analytical commercial and execution capabilities.
Experience with digital marketing influencer campaigns or experiential activations.
Familiarity with SAP (S4HANA) BI tools or marketing analytics systems.
Success Indicators
Insight-driven marketing plans driving category growth.
Strong brand equity and awareness.
Sustainable volume and profit growth.
High-impact ROI-focused activations.
Continuous innovation and improved brand health metrics.
Company Industry
IT Services and IT Consulting
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
