Measurement Analyst

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: .

To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

About AppLovins eCommerce Team

AppLovin is the market leader in performance advertising for mobile 2024 we expanded into the ecommerce space enabling brands to reach 150M U.S. daily active users in a variety of mobile gamesscale that rivals the largest social Q4 we reached a $1 billion annual run rate in gross advertiser spend in the ecommerce category alone.

Learn more about our fast-growing ecommerce beta: global team is composed of team members with life experiences backgrounds and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role

AppLovin is seeking a Measurement Analyst to join our Product Partnerships & Measurement team. This role is ideal for someone who is deeply curious about data and metricssomeone who doesnt just analyze numbers but strives to understand the nuances assumptions and limitations behind them. Youll play a key role in helping us triangulate across multiple sources of truthplatform data 3rd-party measurement (MMM MTA incrementality post purchase survey etc) and internal attribution systemsto uncover actionable insights that drive smarter business and marketing decisions.

Youll collaborate closely with the Partnerships Marketing Science and Business Development teams to interpret results refine methodologies and translate insights into strategies that drive impact for AppLovin our partners and advertisers.

Key Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies uncover insights and drive clarity.
• Analyze data using SQL and Python (pandas numpy sklearn matplotlib) to extract trends and inform business decisions.
• Synthesize complex data into clear actionable insights and communicate them effectively across technical and non-technical audiences.
• Develop a strong understanding of advertising and commerce ecosystems including conversion tracking attribution media mix modeling and incrementality.
• Partner with internal and external stakeholders to design and evaluate incrementality tests and to interpret results and insights from MMM MTA brand lift post-purchase studies and other measurement frameworks.
• Ask critical questions challenge assumptions and continuously refine the metrics and frameworks used for evaluating performance and provide guidance to advertisers on their learning agendas.
• Build tracking frameworks to monitor test performance and campaign outcomes; follow up and follow through with advertisers and partners to ensure best-practice setup proper tracking and adoption of key learnings.
• Collaborate cross-functionally to translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI.
• Experience in advertising digital marketing or eCommerce analytics.

Minimum Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas numpy sklearn matplotlib)
• Significant experience in data analysis in an online environment with direct exposure to scoping and executing analytical projects end-to-end
• Strong communication skills and ability to translate analytical findings into clear business recommendations.
• Highly curious and detail-oriented with an investigative mindset and comfort working with messy or incomplete data.
• Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
• Collaborative and flexible team player who takes initiative and drives continuous improvement.

Preferred Qualifications

• Experience in advertising digital marketing or eCommerce analytics.
• Demonstrated ability to apply AI techniques to marketing measurement challenges.
• Hands-on experience with R (for data analysis or modeling) is a plus.