Consumer Marketing Manager III

The Linzess Consumer Marketing Manager will actively contribute to the design development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan.  The Marketing Manager will partner with cross-functional partners (Medical Regulatory Legal MABI CE Legal OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges.  This individual will also partner with and lead our agency partners in development of initiatives.

The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess.   Projects include: Web site audio CRM social and digital banner execution management of budget and leadership of agency partners. 

Key Job Responsibilities for the Linzess Marketing Manager I/II position include but are not limited to:

• Work effectively in a high paced integrated brand team-based environment.
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).  
• Collaborate with teammates on daily basis in strategy and execution of all work. 
• Work with cross-functional team to generate and analyze Consumer data/insights to continue to evolve and improve patient segmentation and tactical execution.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters including measurement and optimization of campaign ecosystem and the development of message maps
• Assess market dynamics and competitive activities for IBS/CIC market. Develop market shaping strategies across channels and given competitive activity.
• Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace test and learn opportunities.
• Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.
• Effectively communicate brand vision strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.

Qualifications :

• Bachelors degree required
• Experience working with and managing multiple external agencies including advertising digital database agencies and internal cross functional partners.
• DTC mass media (TV Radio Web/Digital) experience
• Website and CRM experience
• Exposure to digital and audio media
• Experience leading or supporting strategic and tactical planning
• Ability to influence senior management

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our short-term incentive programs. 

• This job is eligible to participate in our long-term incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of anybonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys soleand absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

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Work :

No

Employment Type :

Full-time