Product Marketing Manager, Foundational Messaging

Are you a storyteller who can turn complex ideas into simple resonant messages Freshworks is looking for a Product Marketing Manager - Foundational Messaging to craft the narratives that power our brand: from event keynotes and analyst briefings to executive presentations and global campaigns. 

Youll shape the way the world perceives Freshworks and our people-first AI service platform translating technical depth into inspiring customer-centric messaging. 

Key Responsibilities: 

• Develop maintain and evolve Freshworks foundational messaging frameworks defining core value propositions messaging pillars proof points and audience alignment. 
• Craft the central narrative and storyline for major strategic momentsglobal events user conferences vision and keynote addresses analyst briefings and executive-level presentations. 
• Establish and enforce guidelines to ensure product field marketing and communications teams remain aligned to the foundational message and maintain a consistent brand voice.
• Distinguish Freshworks narrative in the marketespecially around our AI service and experience-platform capabilitiesby identifying competitive differentiation and supporting category creation. 
• Partner with executive communications and brand teams to build and support decks keynote scripts vision documents and leadership-level materials that tell the Freshworks story with clarity and impact. 
• Serve as a key partner to the Analyst Relations team: provide core messaging assets briefing materials and ensure Freshworks is positioned strongly in analyst reports and market narratives. 
• Translate product roadmaps customer insights and market trends into strategic storytelling opportunities. 
• Shape the strategic messaging backbone for event keynotes vision decks analyst briefings and executive presentations. 
• Create training materials reference guides slide and content templates talking points and internal tools that enable field teams and spokespeople to deliver on our foundational messaging. 
• Ensure message consistency across global teams and channels. 

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Bellevue WA office. 

Qualifications :

• 4-8 years of experience in product marketing or strategic communications preferably in B2B SaaS or enterprise software
• Proven track record of developing executive-level messaging and positioning frameworks
• Skilled at translating complex technology into simple compelling and customer-centric language 
• Exceptional storytelling written and verbal communication skillscomfortable writing for executives analysts keynotes and enabling field teams
• Demonstrated ability to bring structure to ambiguityowning the narrative in growth-oriented transformative environments
• Strong cross-functional collaboration skills; able to influence without direct authority and drive alignment across product marketing sales and leadership teams
• Ability to think strategically and execute tacticallymanaging multiple high-visibility deliverables under tight deadlines
• Experience with AI/ML customer service platforms or IT solutions is a plus

Why Freshworks 

At Freshworks we believe complexity is the enemy of efficiency. We build software thats easy to use quick to implement and delivers real value fastpowered by people-first AI that makes work feel less like... work. 

Join us in shaping the stories that matter. Lets simplify the world of softwaretogether. 

Additional Information :

The annual base salary range for this position is $152000 - $200000. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time