Product Marketing Manager, Medical Device

Are you looking for an opportunity to make a difference At Mesa Labs were passionate about protecting the vulnerable by enabling scientific breakthroughs ensuring product integrity increasing patient and worker safety and improving quality of life around the world.

At Mesa Labs we offer competitive wages including potential bonus opportunities equity awards commission and a comprehensive benefits package based on the position.

Base Compensation Range: $79000 $98750
*In addition you qualify for:

• Annual bonus opportunity of 10% based on company performance

Outstanding Benefits and Perks
We are proud to offer a variety of benefits that meet the diverse needs of our employees:

• Eligible for benefits the first day of the month after you start
• Tiered Medical Dental and Vision Insurance options Health savings (HSA) healthcare & dependent care flexible spending (FSA) accounts
• Company paid short term and long-term disability (unless covered by a state disability plan)
• Company paid life insurance and AD&D

• Flexible Time Off Policy

• Paid sick leave of 48 hours per calendar year
• Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
• 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
• Employee Wellness and Financial Assistance Resources through Cigna and NY Life
• Nine (9) paid company holidays per year

This position supports Mesa Labs SDC business. Our Sterilization and Disinfection Control division manufactures and sells biological and chemical indicators that assess the effectiveness of sterilization and disinfection processes for pharmaceutical healthcare and dental industries.

Job Summary

The Product Marketing Manager Medical Device for Mesa Labs Sterilization business is a key downstream marketing role responsible for driving demand elevating brand visibility and enabling commercial success in the Medical Device segment within the Global Life Science business. This role translates product value into compelling messaging and campaigns enabling sales teams and channel partners with the tools and insights needed to win in competitive global life science markets. Collaborating closely with Sales Product Management Finance and Operations teams the Product Marketing Manager ensures consistent global execution of go-to-market strategies customer engagement programs and market development efforts. A key part of this role includes managing Mesas third-party marketing agency to deliver high-impact creative assets digital campaigns and event support aligned with brand and business objectives. The ideal candidate combines medical device market expertise with strong analytical creative and communication skills to deliver measurable impact across regions. This individual will lead the development of messaging frameworks oversee campaign execution and ensure sales teams and channel partners are equipped with the tools and insights needed to win in competitive global markets.

Duties/Responsibilities

• Downstream Marketing Strategy: Develop and execute global marketing strategies for medical device-focused sterilization consumables driving demand generation and market share growth.
• Go-to-Market Execution: Lead the creation of product and market launch plans sales enablement tools and promotional campaigns to support new and existing product offerings.
• Customer Engagement: Design and implement programs that enhance customer experience loyalty and education within life science environments.
• Sales Support: Collaborate with global sales teams and channel partners to provide training messaging and tools that improve sales effectiveness and close rates.
• Market Intelligence: Analyze market trends customer insights and competitive dynamics to inform marketing strategies and identify growth opportunities. Partner with Product team to funnel Voice of Customer to inform innovation pipeline.
• Brand Positioning: Ensure consistent and compelling product messaging across all channels tailored to life science stakeholders including infection control sterile processing and procurement.
• Marketing Communications & Demand Generation: Own the development and execution of marketing communications including digital campaigns email marketing trade show strategy and content creation to drive awareness engagement and lead generation.
• Cross-Functional Collaboration: Partner with Product Management Finance Sales Operations and Sales teams to align on product positioning launch timelines and commercial priorities.
• Performance Tracking: Monitor and report on campaign and tradeshow performance lead generation and ROI to continuously optimize marketing efforts.
• Content Development: Oversee the creation of marketing collateral digital content and educational materials that resonate with life science audiences. Partner with regulatory and quality teams to ensure messaging complies with ISO GMP and Pharmacopoeia standards.
• Global Coordination: Ensure alignment and consistency of marketing initiatives across regions adapting strategies to local market needs where appropriate.

Experience/Education

Required Qualifications

• Bachelors degree in marketing communications life sciences or related field.
• Minimum of three (3) years of experience in product marketing marketing communications with strong knowledge of how to use core marketing tools (CRMs marketing automation email marketing SEO and analytics).
• Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing)
• Proven success in promoting consumable products into medical device settings (either within medical device organization or serving medical device development organizations)
• Willingness to travel domestically and internationally as needed (Approx. 20-25% of time)

Preferred Qualifications

• Familiarity with sterilization processes biological indicators and contamination control technologies.
• Experience in or selling to life science customers medical device preferred
• Experience in global marketing and multilingual communications.
• Knowledge of lean methodologies and product lifecycle management.
• Consumables sales and/or marketing experience

Physical Demands

• Sitting: Only when in the office or at home at computer.
• Standing or walking: Frequently during clients interactions.
• Using computers: Typing and using the computer.
• Lifting: Moderate lifting up to 15 pounds.
• Repetitive motions: Frequent use of the computer and phone
• Travel: Frequent travel to meet clients.

Environmental Conditions

• Workspace: Climate control (air conditioning or heating) to ensure comfort.
• Lighting: Artificial to natural lighting when traveling
• Noise Levels: May vary depending on environment.
• Ergonomics: Home setup with necessary lighting and noise control.
• Climate: Requires adaptability to different environments.

Mesa Labs is an Equal Employment Opportunity Employer.

Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age race sex color religion creed national origin or ancestry disability military status sexual orientation or any other status protected by applicable state or local law. Please note that Mesa Labs conducts criminal background checks upon offer acceptance.

Required Experience:

Manager