Lifecycle Communications Manager Brand & Customer Experience
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Lifecycle Communications Manager - Brand & Customer Experience
Job No: 677875
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Melbourne - Inner Suburbs & CBD Various
Permanent Full Time
Insurance Marketing & Communications
Pay Band 6
Lifecycle Communications Manager
Location: Sydney Melbourne or Brisbane
Employment Type: Permanent
Reporting to: Head of Digital & Customer Marketing
About the Role
Were looking for a highly analytical and customer-focused Lifecycle Communications Manager to lead the design and optimisation of personalised data-driven customer journeys across digital channels using Salesforce Marketing Cloud.
This role is pivotal in shaping strategic direction and journey mapping for lifecycle campaigns that drive acquisition engagement retention and long-term customer value. Youll leverage customer insights segmentation and marketing automation to deliver tailored experiences across the customer lifecycle.
Key Responsibilities
Strategy & Planning
- Develop and own the 1:1 customer journey strategy aligned with lifecycle stages and business goals.
- Ensure all journeys are backed by customer and business benefits with sound business cases.
- Translate customer insights into tailored experiences across acquisition onboarding nurture and retention.
- Collaborate with Digital and Customer Marketing to ensure timely and budget-conscious delivery.
- Lead quarterly deep dives into customer behaviour and insights to optimise journeys.
Journey Mapping & Optimisation
- Map current and future-state customer journeys identifying pain points and personalisation opportunities.
- Define targeted journey flows using marketing automation and CRM platforms.
- Support A/B testing and experimentation to improve performance.
Personalisation & Segmentation
- Create dynamic audience segments based on behaviour preferences and lifecycle stage.
- Collaborate with Data Science Reporting and Analytics teams to inform strategies.
Collaboration & Stakeholder Management
- Champion 1:1 customer journeys to drive unit growth and enhance customer experience.
- Integrate communications across the wider business for seamless customer engagement.
- Promote the value of personalised journeys across teams.
- Work closely with the Customer 1:1 Manager and Digital Growth Manager on campaign execution.
- Partner with brand portfolio and customer service teams to align journeys with their goals.
- Serve as the subject matter expert for all 1:1 communications and personalised experiences.
About You:
- Bachelors degree in marketing Statistics Data Science Business or related field (masters preferred)
- 5 years in CRM marketing automation digital marketing or customer experience
- Strong experience designing and managing lifecycle or trigger-based campaigns
Technical Competencies
- Proficiency in Salesforce Marketing Cloud (preferred) Adobe Campaign Braze Oracle Responsys
- Deep understanding of customer segmentation personalisation tactics and analytics
- Experience with A/B testing and journey performance optimisation
- Strong stakeholder and project management skills
- Data-driven mindset with strong analytical and reporting capabilities
- Excellent communication and collaboration skills
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options including 20 weeks paid parental leave 4 weeks secondary carer parental leave and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse talented and passionate as the communities in which we live and operate and where our people feel included valued and connected. We are passionate about inspiring our people by creating a diverse accessible and inclusive culture offering flexible work career development and internal mobility and building connected relationships amongst our team members and with our customers.
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
Dont see a job for you
Dont see your dream job posted No problem sign up for job alerts and well let you know once something becomes available.
Sign Up TodayRequired Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
