Support specialist

Key Responsibilities:

1. Market Development
   

• Initiate lead generation efforts in one new market and one existing market.
  

• Identify potential customers across relevant sectors industries departments (e.g. Purchase Level 3 Decision Makers).
  
• Build a database of potential distributors and resellers.
  

• Develop and implement comprehensive strategies to generate high-quality leads via:
  
• Search engines (Google)
  
• Social media platforms
  
• Email marketing
  
• Cold calling
  
• Content marketing
  
• Paid advertising
  

Events: seminars webinars exhibitions etc.

Target Audience Research

• Conduct detailed research to understand audience demographics preferences behaviors and pain points.
  
• Use insights to tailor campaigns and messaging.
  

Website & Landing Page Optimization

• Collaborate with marketing and web development teams to enhance website content and landing pages.
  
• Apply best practices for UX conversion rate optimization and lead capture forms.
  

Tool Proficiency

• Utilize lead generation platforms such as:
  

• Marketing automation software
  
• CRM systems
  
• Email marketing tools
  
• Social media platforms
  

Analytics tools

Data-Driven Decision Making

• Interpret campaign metrics and performance data to refine strategies.
  

Communication & Creativity

• Strong written and verbal communication skills.
  
• Ability to develop compelling content and offers.
  
• Project management and organizational capabilities.
  
• Focused on achieving lead generation targets and KPIs.
  

Milestones

1. Familiarization & Onboarding
   

• Understand company products services target audience and lead generation goals.
  

Review existing strategies tools and systems.

Research & Analysis

• Study target audience demographics interests pain points and online behavior.
  
• Analyze competitor strategies and industry trends to identify opportunities.
  

Strategy Development

• Create a lead generation strategy aligned with business goals.
  
• Define KPIs and measurable targets.
  

Content Creation & Optimization

• Collaborate with the marketing team to produce relevant content:
  
• Blog posts ebooks landing pages e-flyers social media posts
  
• Optimize content for SEO and user experience to enhance lead capture.
  

Requirements

Proven experience in customer support or as a client service representative.

Strong phone contact handling skills and active listening abilities.

Familiarity with CRM systems and practices.

Customer-oriented with the ability to adapt/respond to different types of characters.

Excellent communication and presentation skills.

Ability to multi-task prioritize and manage time effectively.

A graduation degree is required; additional certifications are a plus.

Benefits

Competitive market standard salaries.

Comprehensive medical benefits.

Commute assistance.

Five-day working week.

Statutory benefits as per regulations.