CRM & Automation Executive

Were recruiting for a CRM & Automation Executive to join us. 

As CRM & Automation Executive you will support the delivery of CRM campaigns and automations by assisting with build execution and reporting tasks ensuring accurate implementation across digital channels and contributing to the optimisation of customer journeys through hands-on collaboration and continuous learning.

What youll be doing;

• Supporting the build and execution of CRM campaigns and automations within the Customer Marketing Platform (Braze) ensuring accurate setup across email SMS and app channels
• Assisting in audience segmentation and targeting using available data to help personalise communications
• Monitoring campaign performance and supporting reporting contributing to insight generation and optimisation efforts
• Ensuring campaign assets and communications follow brand and compliance guidelines including formatting accessibility and responsiveness
• Contributing to testing activity helping set up A/B tests and collate results for analysis
• Providing day-to-day support to the CRM & Automation Manager helping manage tasks documentation and campaign delivery timelines
• Ensuring communications are reviewed and approved by individuals who have the appropriate knowledge skills and expertise and that such approval is recorded
• Managing the team in accordance with the Companys policies and procedures including the Partnership Agreement so that the teams business objectives are achieved consistently

Qualifications :

Who were looking for:

• Marketing (or related field) degree desirable or relevant (1 year) experience
• Understanding of CRM platforms and marketing automation tools
•  Working knowledge of digital channels including email SMS push notifications and in-app messaging
• Familiarity with concepts of customer segmentation journey mapping and campaign logic
• Awareness of data privacy compliance and digital communication standards
• Basic understanding of agile workflows and sprint-based delivery
• Limited experience building and deploying CRM campaigns and automations
• Experience working with customer data to drive targeting and personalisation
• Experience analysing performance of marketing campaigns 
• Experience working in cross-functional teams and taking direction from senior stakeholders
• Experience using analytics tools or dashboards to monitor campaign performance
•  Detail-oriented and delivery-focused with a proactive approach to problem-solving

Whatever your role we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday plus public holidays 26 days after 2 years service. Theres also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are the many discounts we offer both for our own products and at a range of high street stores and online
• In 2023 some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart 

Additional Information :

At L&G we believe its possible to generate positive returns today while helping to build a better future for all. 

If you join us youll be part of a welcoming inclusive culture with opportunities to collaborate with people of diverse backgrounds views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time term-time and job shares. Although some roles have limited flexibility due to customer demand we accommodate requests when we can. 

It doesnt matter if you dont meet every single criterion in this advert. Instead think about what you excel at and what else you can bring in terms of strengths potential and connection to our purpose. 

Remote Work :

No

Employment Type :

Full-time