Business Expert CRM Marketing (mfd)

In order to continuously improve our services we are in constant exchange with our customers. At the Global Headquarters in Düsseldorf we are the contact for our country organizations and are promoting the change to an increasingly customer-centric organization.

As Expert Customer Relationship Management within Global Campaign Squad you will plan towards improvement of CRM initiatives and will work closely with multiple cross-functional stakeholders mostly central IT and country key-stakeholders.

In this context your responsibilities will include:

• Optimizing and further development of data driven CRM communications by planning and setting up campaigns together with IT and METRO countries.
• Design and implement automated and local campaigns through various direct marketing channels (email App push etc.)
• Measure and monitor campaign performance and proactively abstract optimization suggestions and evolve our communications in terms of segmentation and personalization.
• Utilizing various available data points as well as ensuring data quality and data maintenance and supporting the further development of our technical set-ups
• Coordinate A/B testing and continuously refine communications based on results.
• Create update and disseminate documentation of results workflows processes and best practices across Metro countries
• Disseminate data-driven way-of-working optimizing campaigns based on data
• Community building: Connect CRM colleagues across countries and foster knowledge exchange
• Innovation driver for other markets through set-up and introduction of new campaigns in new markets
• Independently drive analysis and improvements of existing campaigns and processes

Qualifications :

• University degree in business administration Marketing communication or equivalent.
• 25 years of experience in CRM or email marketing.
• Experience using CRM tools (e.g. Adobe Salesforce Braze HubSpot Klaviyo etc.) Adobe Journey Optimiser will be Plus
• Knowledge of HTML (usage in Template building in Marketing Automation) will be plus.
• Enjoy networking and working on cross-functional projects that require strong relationship building
• Hands-on experience in planning different maps for communication based on country-level
• Strategic mindset and conceptual skill set. High solution-orientation and pragmatic way of thinking.
• Data-driven mind-set being familiar with data analysis
• Fluent English other languages are a plus

Additional Information :

• Work-life balance: Flexible working hours with the option of mobile working in agreement with your line manager 30 days of holidays.
• Training: A comprehensive training offer via our own training center or externally.
• Well-being: Health days with lots of health checks and information about your well-being company medical care including a range of preventive services such as flu shots OTHEB employee assistance program. 
• Exciting life on campus: Free gym and sports classes Rioba coffee bar canteen with discounted meals for employees many campus events.
• Discounts: discounted Jobticket as well as discounts in our wholesale stores and at many partner companies.
• Comfort: Good transport connections free parking spaces JobBike. 
• Company pension plan: You will receive a contribution to your company pension. 
• Family driven: Three daycare centers for children on campus support of holiday camps for children of employees.

Remote Work :

No

Employment Type :

Full-time