Director of Product Marketing Pokémon GO
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 222300 - 260000
Posted on:
22 days ago
Vacancies:
1 Vacancy
Job Summary
Come onboard and help shape how real world mobile games and apps are positioned and presented to the world. As Director of Product Marketing Pokémon GO you will guide our product marketing strategies for Pokémon GO.
Niantics mobile apps and games are distinct from typical apps and so is our marketing strategy. Niantic Marketing drives community-focused initiatives for our global audience of tens-of-millions of users enhancing key partnerships and creative campaigns that reflect the spirit of our companys mission.
Youll lead a team of skilled savvy and hardworking marketers to conceptualize and develop impactful consumer-facing campaigns lead all aspects of the marketing strategy for Pokémon GO and collaborate with executives cross-functional teammates and external strategic business partners. And most significantly youll have tons of fun while doing it contributing to Niantics vision of enabling the real-world metaverse for consumers to authentically engage in and enjoy.
Responsibilities
- Create drive and measure marketing campaigns and the corresponding impact they have on our broader business and product goals ensuring online data and performance measurement is established upfront.
- Lead the Pokémon GO product marketing team working closely with both your product partners and regional marketing counterparts in APAC EMEA and LATAM to solidify product positioning author key messaging and identify relevant target audiences that will provide the foundational components for global launches and live ops.
- Define and implement go-to-market engagement & retention strategies in close coordination with fellow marketing colleagues (i.e. Community Management Performance Marketing etc) and cross-functional partners such as Product Management Business Development Operations Communications Legal and PR.
- Cultivate relationships with key business partner The Pokémon Company and drive global alignment on major marketing initiatives.
- Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
- Assist business development teams in creative pitches to partners; help author and develop partner marketing programs.
- Collaborate with cross-functional team members and stakeholders including regular and reliable attendance and participation in meetings.
- Required in-office 2 days a week.
Qualifications
- 14 years of relevant marketing experience.
- Expertise in product positioning strategies that factor in market dynamics and user insights.
- Experience with paid media campaign strategy and management including creative development agency selection media planning & buying campaign tracking and optimization.
- Proven experience can be drawn from areas such as direct marketing marketing program management social media marketing or marketing consulting.
- Skilled in engaging with cross-functional teams in a diverse environment to orchestrate dynamic projects in collaboration with internal and external partners.
- Outstanding verbal and written communication skills with experience in developing and delivering executive-level presentations.
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications including asynchronous interactions with others.
- Deep understanding and passion for Pokémon GOs mission.
- Familiarity with community management engagement and live event strategies a plus.
- Fluency in Japanese a plus.
For candidates in CA CO NJ NY and WA the annual salary range is provided addition to base pay employees may be eligible for equity bonuses and a comprehensive benefits package including healthcare benefits retirement benefits pet insurance paid holidays paid Scopely free days and unlimited paid time off. Base pay offered may vary depending on job-related knowledge skills and experience.
CA CO NJ NY and WA Annual Salary Range
$222300 - $260000 USD
About Us
Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
For more information on Scopely visit:
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Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
