The Sun is the biggest news brand in the UK publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news entertainment and sports coverage to millions of readers every day. With a rich history spanning decades we are dedicated to providing accurate insightful and engaging content across print and digital platforms.
The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your Role: The Sun is looking for a talented individual to help lead the development of The Suns SEO strategy in a world of AI.
Day to day you will:
Help grow organic search Discover and Google News on all four of The Suns domains - / / /
Optimise The Suns content for large language models
Help drive sign-ups to The Sun Club (The Suns premium content offering)
Lead The Suns trending content output
Lead The Suns live blog strategy
Feed into The Suns forward planning meetings
Own the SEO strategy for specific sections
Analyse and report back to the newsroom on SEO successes and failures
Perform competitor analysis and identify opportunities to improve and overtake in key markets
Monitor algorithmic changes and developments and help recommend actions to relevant teams
Communicate with the newsroom on big breaking stories
Be a go-to person for journalists and reporters seeking SEO advice
What were looking for from you:
Strong understanding of daily news trends as well as what is working long-term
Good relationships and strong communication with the different section heads
Be agile: Fast-moving and quick to flag emerging and declining trends
Ability to implement ideas and strategies to help overall traffic growth
Good understanding of SEO tools in the newsroom and ability to use them to maximum effect
Passion for news and digital journalism
Good team player
Some technical SEO knowledge would be a bonus
Life at News
Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.
At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.
Benefits
Some of our benefits include:
Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships free ClassPass at Home weekly in person/ virtual exercise classes
Bikes for Work and Electric Car scheme
Up to 60% discount on Harper Collins books
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
Wide range of training available plus full LinkedIn Learning
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on emailprotected.
Required Experience:
Senior IC