Demand Generation and Product Marketing Lead
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Job Location:
Mamer - Luxembourg
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Why apply
Our client is a multicultural and forward-thinking qualified Trust Services Provider based in Capellen Luxembourg with over 110 professionals and actively expanding our business internationally. We provide state-of-the-art on on-boarding digital identities strong authentication and security services and qualified electronic signatures all bundled into integrated digital documents & identity management solutions.
As a Trusted Partner we prioritize building long-lasting relationships with our international clients and stakeholders based on trust and integrity. We strive to be a Committed Partner dedicating ourselves to delivering exceptional performance and showing steadfast commitment to make a positive impact. As a Visionary Scout we are constantly seeking out new opportunities for growth and innovation always staying ahead of the curve in our industry.
Join us in our mission to drive innovation and co-create a better future!
About the offer
Permanent contract
Location : Capellen Luxembourg
Top 3 Key competencies :
- Minimum 4 years of experience
- Fluency in English & French
- Proven experience in both manual testing & automation
MISSIONS OF THE ROLE
Product marketing
- Serve as the marketing representative within the new cross-functional Product Marketing team.
- Collaborate closely with Product and Sales teams to gather insights on customer needs product strengths andmarket dynamics.
- Translate technical business and market insights into clear product messaging positioning and valuepropositions.
- Develop marketing assets (one-pagers presentations web content) to support product launches lead gencampaigns and sales enablement.
Lead generation & Hubspot management
- Evaluate current lead gen marketing activities (events media partnerships) and build on them
- Design and execute multi-channel scalable always-on lead generation programs (email paid media contentmarketing LinkedIn webinars partnerships)
- Set up and manage HubSpot for marketing use including automation workflows forms landing pages leadscoring segmentation and reporting with the support of an agency
- Create lead nurturing journeys that turn awareness into engagement and drive qualified opportunities for sales- Experiment with new channels and tactics (email campaigns gated content webinars partnerships digital ads)to identify what works best for our audience
Content & Campaign Execution
- Manage and coordinate our bi-monthly newsletter (content planning writing design coordination anddistribution)
- Develop or oversee creation of marketing content (emails articles social posts case studies campaign copy)with the collaboration of various agencies
Analytics & reporting
- Track and analyse the performance of marketing activities through HubSpot and other platforms- Provide detailed reports and actionable insights on campaign outcomes and optimisation opportunities
- Continuously optimise based on performance data and testing
- Prepare monthly and quarterly reports for our executive committee
REQUIRED SKILLS
Qualifications / diploma(s):
- Bachelors or Masters degree in Marketing Business or related field- Relevant work experience in a marketing role
Technical Competencies:
- Proven success managing lead generation campaigns and nurturing programs- Strong understanding and hands-on experience of HubSpot- Ability to spot understand and simplify complex concepts/trends for diverse audiences
Languages:
- Fluency in French and English is required. Any other language is an asset
- Strong communication and copywriting skills in both English and French
Specific skills:
- Is rigorous and methodic
- Strong multitasking and organisational skills
- Strong attention to detail- Proactive autonomous and adaptable with ah a can-do attitude
- Collaborative team player with strong interpersonal skills- Business-oriented with a solution-driven approach.
Core competencies:
- Analytical mindset & decision making- Organisational fluency
- Personal effectiveness
- Results-driven
- Client centric mindset
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Source Up was founded in 2021 and is a company based in Luxembourg.We carry out our assignments in various sectors, ranging from banking, private equity, insurance, industry…with a pragmatic, proactive and solution-driven approach.🎯We strongly believe in the ideal of "having the right ... View more
