Sales Area Manager Cardiff

Position: Area Manager

Location: Field-based - Cardiff

Employment Type: Full-time

Salary: 36400 Monthly Bonus & Commission

Our Mission

Were transforming the lives of adult smokers by helping them switch to IQOS a reduced-risk heated tobacco product designed as a better alternative to continued smoking.

As part of a nationwide field force of over 100 Sales Executives were committed to responsible selling education and delivering standout customer experiences in retail environments.

The Role

As an Area Manager youll lead a high-performing team of up to 12 field based product sales advIsors across a designated UK region. Youll be the driving force behind their sales success coaching development and daily execution. This is a field-based role requiring regular in-person team visits to provide hands-on support and leadership.

Youll champion performance identify new retail opportunities and strategically match stores with your teams individual strengths maximising impact and unlocking sales potential.

What Youll Be Responsible For

Leadership & Performance

• Drive your teams performance to exceed KPIs through coaching clear goal-setting and day-to-day support
• Monitor real-time metrics proactively addressing issues and escalating when needed
• Deliver impactful field training especially for new starters and underperformers
• Uphold high standards of presentation customer experience and sales execution
• Manage attendance and performance including PIPs for consistent improvement

Strategic Sales Development

• Identify and onboard high-potential retail environments in your region
• Align the right stores with the right team members to drive sales output
• Own your regions sales targets and deliver sustained performance across all metrics
• Ensure strong communication of IQOS value proposition and key product benefits.

Team & People Management

• Be the go-to expert for your team on everything from sales techniques to store operations
• Foster a positive purpose-driven team culture with recognition and morale-building
• Support onboarding ongoing development and tailored coaching for every team member
• Maintain high standards of compliance customer journey and brand representation.

Operational Excellence

• Submit detailed weekly plans schedules and daily reports on time
• Analyse performance data to extract insights and take action
• Oversee kit logistics ensuring all equipment is fully functional and well-maintained

What Youll Need

• A valid UK drivers licence and access to your own vehicle
• 2 years experience in sales with at least 1 year in a team management role
• Strong communication and leadership skills
• A proven track record in target-driven environments
• High attention to detail and a passion for developing people

What Youll Get

• A rewarding bonus structure tied to individual and team performance
• Corporate expense card (petrol parking business costs)
• 7 days paid training (covering product reporting systems and sales techniques)
• Company pension scheme
• Career progression opportunities within a fast-paced high-growth environment

If youre a natural leader with a commercial mindset and you thrive in a hands-on field-based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking!