Senior Product Led Growth Manager SEOAEO
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
10-11-2025
Vacancies:
1 Vacancy
Job Summary
Were looking for a Product-Led Growth (PLG) Manager to accelerate organic user acquisition and engagement through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). This role sits at the intersection of growth marketing product engineering and content driving discovery of Roblox experiences creators and brands across the open web and emerging AI-driven search platforms.
Youll own the strategy and execution for how Roblox content surfaces when users search for experiences genres creators or topics across platforms like Google Youtube and conversational engines like ChatGPT Gemini and Perplexity. Youll partner closely with product data science and engineering to design search-friendly experiences scalable metadata systems and content structures that amplify discoverability and conversion. You will report directly to the Head of Growth Marketing.
You will:
- Lead and execute advanced SEO strategies optimized for Answer Engines (AEO) and Generative Search (GEO) including Googles AI Overview and emerging AI-driven platforms to grow user acquisition creator engagement and brand visibility.
- Design structured intent-driven content experiences that surface across featured snippets AI-generated summaries and conversational search results.
- Collaborate across teams (Content UX Product and Engineering) to ensure all digital experiences are optimized for both traditional and AI search ecosystems.
- Run experiments across titles genres and landing pages to identify levers that drive CTR dwell time and conversion growth.
- Partner with Product and Engineering to build scalable site architectures metadata systems and interlinking frameworks that enhance discoverability and ranking.
- Collaborate with BD and Comms to initiate backlinking strategy to improve Roblox site authority.
- Develop playbooks defining how Roblox content surfaces in SERPs LLM-driven assistants and AI answer engines through structured data and conversational content optimization.
- Implement and refine schema markup and entity-based SEO to improve visibility in AI-powered search interfaces.
- Analyze and report performance across SEO AEO and GEO channels translating insights into actionable recommendations for product and content teams.
- Educate stakeholders on emerging search behaviors and the impact of generative AI on discoverability helping teams evolve strategies proactively.
You have:
- 5 years of experience in SEO or web optimization with a strong focus on emerging search technologies and AI-driven discovery.
- Proven expertise in Answer Engine Optimization (AEO) including featured snippets structured data and entity-based search frameworks.
- Exceptional communication and stakeholder management skills with the ability to translate complex SEO and AEO concepts into clear actionable business strategies.
- Deep understanding of search engine algorithms ranking factors and the evolving role of AI and LLMs in search ecosystems.
- Proficiency in analytics and diagnostic tools such as Google Search Console SEMrush GA4 and similar platforms.
- Track record of partnering with Product and Engineering teams to shape roadmap priorities and embed search optimization into product systems.
- Experience collaborating with content and analytics teams to design implement and measure scalable SEO initiatives.
- Bonus: Experience within UGC ecosystems content discovery platforms or marketplace-style environments.
Required Experience:
Manager
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
