Director, Product Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
10-11-2025
Vacancies:
1 Vacancy
Department:
Job Summary
Who we are
The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfireswith longer fire seasons drier fuels and faster windsnew ignitions spread faster and put more communities at risk. Today most wildfires are detected by bystanders and reported via 911 meaning it can take hours to detect a fire verify its exact location and size and dispatch first responders. Fire authorities need a faster way to detect confirm and pinpoint fires so that they can quickly respondpreventing small flare-ups from becoming devastating infernos.
About Pano: We are a 130 person growth-stage hybrid-remote start-up headquartered in San Francisco. We are the leader in early wildfire detection and intelligence helping fire professionals respond to fires faster and more safelywith the right equipment timely information and enhanced coordinationso that they can stop a new ignition before it grows. Pano AI combines advanced hardware software and artificial intelligence into an easy-to-use web-based platform. Leveraging a network of ultra-high-definition 360-degree cameras atop high vantage points as well as satellite and other data feeds Pano AI produces a real-time picture of threats in a geographic region and delivers immediate actionable intelligence.
Pano AI is on TIMEs list of the 100 Most Influential Companies of 2025! MIT Technology Review listed Pano as one of the top 15 climate tech companies to watch in 2024 and Fast Company named Pano AI one of the Top 10 most innovative companies in AI of 2023. Weve also been featured in the Wall Street Journal Bloomberg and CNBC News. Pano AIs dozens of government and enterprise customers span 16 states in the U.S. five states in Australia and BC Canada and we are currently monitoring over 30 million acres of land. Pano AI has raised $89M in venture capital funding from Giant Ventures Liberty Mutual Ventures Tokio Marine Future Fund Congruent Ventures Initialized Capital Salesforce Ventures and T-Mobile Ventures. Learn more at
The Role
We are seeking a strategic and hands-on Director of Product Marketing to lead and build our product marketing this role you will report directly to the VP of Marketing and collaborate with the founders and leadership team to develop a world-class product marketing function. This is a unique opportunity to shape our product marketing strategy define a new product category and drive both immediate and long-term growth. The ideal candidate is a dynamic leader who thrives in a fast-paced environment and is ready to roll up their sleeves to deliver results.
(Candidates must be located in either PST or MST)
What youll do
- Develop and lead the go-to-market strategy for new product launches and features ensuring successful and impactful launches that resonate with target audiences.
- Conduct ongoing market research to understand customer needs industry trends and competitive positioning. Use these insights to inform product messaging and positioning.
- Define and develop product positioning value propositions and messaging that differentiate Pano AIs offerings in the market and communicate the unique benefits to customers.
- Create and deliver high-quality sales enablement tools including product demos sales decks competitive battlecards and FAQs to empower the sales team.
- Gather feedback from customers the sales team and other stakeholders to ensure the product marketing strategy aligns with real-world challenges and needs.
- Oversee he development of product-related content such as blog posts white papers social media posts case studies and videos to drive demand generation and support lead nurturing efforts.
- Act as the internal and external product evangelist participating in industry events webinars and customer meetings to communicate the value of Pano AIs solutions.
- Work closely with product management engineering and sales to ensure seamless integration of marketing initiatives with product development and sales efforts.
- Define and monitor key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for improvement.
What youll bring
- Bachelors degree in Marketing Business or a related field; MBA preferred.
- 7 years of experience in product marketing or a related field with a proven track record of successfully positioning and launching products.
- Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
- Excellent communication writing and presentation skills with the ability to influence and collaborate across all parts and levels of the organization.
- Demonstrated ability to create effective marketing collateral and sales enablement tools.
- Proven experience in a hands-on role with the ability to balance strategic leadership with detailed execution.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to thrive in a fast-paced dynamic environment and manage multiple projects simultaneously.
- Proficiency with marketing tools and platforms (e.g. Salesforce ZoomInfo etc.).
$240000 - $260000 a year
Final salary offered is based upon multiple factors including individual job-related qualifications education experience knowledge skills and addition to salary this position is also eligible for stock options. We offer comprehensive medical dental and vision insurance unlimited paid time off and matching 401k.
Pano is an equal opportunity employer committed to recruiting and supporting our team-members regardless of where they come from. We do not discriminate on the basis of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Improve wildfire & bushfire response with Pano's early detection & intelligence system. Equip first responders with data for faster, safer coordinated action.
