SEO Executive

Job Title: SEO & Product Executive

Department: Digital Marketing / Product

Location: Jaipur (Head Office)

Reports To: Digital Marketing Manager

Role Overview:

The SEO & Product Executive will be responsible for optimizing the visibility and performance of Moustache Escapes website across all three brands (Hostel Select and Luxuria). The role combines data-driven SEO strategy content coordination and product page management to drive traffic improve conversion and enhance user experience.

You will work closely with the Marketing Content Design and Tech teams to ensure each property listing and experience is optimized well-researched and conversion-focused.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Conduct detailed keyword research competitor analysis and SEO audits.
• Optimize on-page elements title tags meta descriptions headings image alt tags and URLs.
• Manage and improve internal linking crawlability and site structure.
• Coordinate with the content team for SEO-driven blog topics and ensure proper keyword inclusion.
• Track rankings and traffic through tools like Google Search Console SEMrush Ahrefs and GA4.
• Create monthly performance reports and share insights with leadership.
• Execute off-page SEO strategies backlinks guest posts and directory submissions.
• Monitor Core Web Vitals and page speed in coordination with the product and tech teams.

2. Product Page Management

• Ensure each property experience or offering on the website is accurately represented and visually appealing.
• Coordinate with design and content teams to keep property pages updated with latest images amenities pricing and FAQs.
• Optimize product descriptions for search intent and conversion (SEO UX balance).
• Identify and fix broken links outdated content or missing data across property pages.
• Conduct A/B testing on product layouts call-to-actions and visual hierarchy to improve user journey.

3. Analytics & Reporting

• Regularly track organic performance and page engagement metrics.
• Maintain a monthly SEO Product performance dashboard in Looker Studio or Sheets.
• Derive insights from analytics to improve traffic quality bounce rate and conversions.
• Prepare competitor benchmarking reports on keywords domain authority and backlinks.

4. Collaboration & Cross-functional Work

• Coordinate with:
• Tech Team: For resolving SEO issues and implementing schema markup.
• Content Team: For keyword-integrated blog content and web copy.
• Design Team: For image optimization and UI/UX improvement.
• Marketing Team: For aligning organic strategy with paid campaigns and remarketing efforts.

Key Skills & Tools

• Technical Skills:
• SEO (on-page off-page technical) Keyword Research Schema Markup GA4 GSC SEMrush/Ahrefs Excel/Sheets Looker Studio
• Soft Skills:
• Attention to detail analytical thinking content understanding coordination and communication
• Preferred:
• Experience in hospitality travel or e-commerce brands

Qualifications

• Bachelors degree in Marketing Communications or related field
• 13 years of experience in SEO or Product Management (preferably in hospitality travel or e-commerce)
• Understanding of CRO A/B testing and UX principles is a plus

KPI / Performance Metrics

• Growth in organic sessions & clicks
• Improvement in keyword ranking & CTR
• Bounce rate dwell time and page speed improvements
• Increase in organic conversions (bookings or inquiries)
• Timely property updates and product accuracy on website