Head of Editorial Platforms

About General Motors

At a time of accelerating change General Motors is leading with agility and efficiency while driving innovation and choice across our compelling lineup of vehicles.GM offers both a broad portfolio of EVs built on our proprietary battery platform and a diverse family of market-leading gas and diesel cars trucks and SUVs.

Building on a century of automotiveexpertise GM isleveragingsoftware hardware AI and sensors to produce safer smarter and cleaner vehicles.Weredeveloping advanced driverassistanceand autonomous vehicle technology toeliminatehuman drivingerror save lives and improve mobility for everyone.

Weredriving American jobs technological progress and global manufacturing excellence. GM plays a cornerstone role in the global economy with more assembly plants in the U.S. than any other automaker and over 150000 employees 90000 of them in the U.S.

About the Role
General Motors isseekinga strategicand hands-onHead ofEditorial Platformsto oversee the digital ecosystem for GMs owned editorial properties includingGM Newsand other brand storytelling sites. This role will define and evolve how GMshowsup through contentbringing together audience growth SEO/SEM excellence UX innovation and editorial creativity tostrengthen GMs reputation as a leader in technology design and the future of mobility.

The ideal candidate brings together storytelling instincts and analytical precision.Youllpartner across communications marketing and digital experience teams to ensure GMs content not only tells powerful stories but also performsreaching and engaging the right audiences across search social and emerging AI-driven discovery platforms.

Key Responsibilities

• Oversee GMs editorial sites and content platforms including GM News and related brand publishing channels.

• Develop and implement SEO and SEM strategiesto drive discoverability engagement and authority for GMs stories and announcements.

• Define and execute audience growth strategiesleveraginganalytics insights anddistributionbest practices to expand reach across owned and earned channels.

• Partner with UX and digital teamsto evolve site architecture improve user journeys and enhance accessibility and performance.

• Create and operationalize editorial processesthat streamline planning publishing and performance tracking across internal teams and agency partners.

• Lead integrated content strategiesthat align with communications brand and marketing initiativesensuring cohesive storytelling across channels.

• Spearhead new editorial initiatives such as video series podcasts and interactive content experiences that highlight GMs innovation culture and leadership.

• Drive optimization for AI and LLM discovery ensuring GMs content is structured and surfaced effectively across emerging platforms.

• Implement AI tools and featuresacross both workflows and site development.

• Analyze performance datato inform strategy share insights with stakeholders and continuallyoptimizecontent and platform investments.

Qualifications

• 15 years of experience in digital editorial content strategy or platform managementpreferably in theautomotive technology or innovation sectors.

• DeepexpertiseinSEO/SEMUX principles andaudience development.

• Proven experience managingcontent platforms CMS systems and cross-functional publishing workflows.

• Understanding ofstructured datacontent tagging andoptimization for AI/LLM platforms.

• Strong storytelling and editorial judgment with the ability todeliver experteidotiralguidanceacross formats and audiences.

• Demonstrated success launching and scalingnew editorial or content marketing programs.

• Strong analytical mindset and comfort working with data and KPIs to inform decisions.

• Excellent collaboration communication and stakeholder management skills.

This role is based remotely but if you live within a 50-mile radius of Atlanta Austin Detroit Mountain View or Warren you are expected to report to that location three times a week at minimum.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position as well as geography of the selected candidate.

• The salary range for this role is $158500 - $242900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

This Role is NOT Eligible for relocation benefits

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc).