Senior Advisor, Content and Social Media

Highlights of the job

We are hiring a full-time permanent Senior Advisor Content and Social Media professional who will be working out of Edmonton AB. This is a brand-new role and it is eligible for our hybrid Where We Work program.

As Senior Advisor Content and Social Media youll lead Encor by EPCORs digital storytellingcreating engaging content that builds our brand draws in new customers grows customer loyalty and strengthens our online presence. Youll manage digital strategies across social platforms respond to public and customer interactions and support communications during crises. Youre highly creative audience-focused collaborative and always looking for new ways to connect and improve.

We welcome applications from both internal and external candidates. EPCOR employees are encouraged to apply using their @ email address to ensure proper consideration of internal seniority.

What youd be responsible for

• Providing a social strategy with clear plans and direction for Encors digital presence.
• Connecting marketing efforts to broader business goals for measurable impact.
• Idea generation and developing platform-specific content (copy video artwork postproduction) to build trust and engagement.
• Working with colleagues to run paid campaigns to augment our social efforts reach target demographics and meet business objectives.
• Managing website content to engage customers stakeholders and employees.
• Collaborate on UX best practices to improve online experiences.
• Monitoring and analyzing digital performance using web and social analytics.
• Engaging with followers and fostering community around the brand.
• Collaborating with influencers and tracking trends to expand reach.
• Aligning digital efforts with EUI and Communications & Public Engagement strategy.
• Managing agency partnerships for content development and program support.
• Identifying budget needs and evaluating technology for social media management and analytics.
• Delivering results across key metrics: brand reputation performance targets customer satisfaction.
• Building strong relationships across teams and partners to drive shared success.
• Continuous learning in emerging digital tools and applying insights to real-world scenarios.

Whats required to be successful

Qualifications experience and behaviours you possess are:

• Completion of a Degree in Communications Journalism Marketing (or a related field) from a recognized post-secondary educational institute.
• 5 years of experience in the social media or communications field focused on online media channels.
• Proficient in Microsoft Office Content Creation tools (i.e. Canva Adobe Creative Suite and/or Photoshop) Microsoft SharePoint information architecture blogging software and web usability.
• Ability to apply sound communications/public relations/marketing fundamentals to every project.
• Ability to maintain multiple projects while maintaining a high quality of work.
• Excellent copywriting skills with an ability to be succinct while conveying personality.
• Ability to work in a fast-paced continually changing environment.
• Engaged in current digital concepts techniques trends with an eye towards whats next.
• Actively use social media (Instagram X Facebook Tik Tok etc.); ability to analyze strengths weaknesses and relevance to the organization while also predicting trends on the horizon.
• Artistic eye with design photography and/or videography experience.
• Experience with Adobe Experience Manager and Emplifi is considered an asset.

As the ideal candidate you take ownership of your work and follow through with confidence. You dont wait to be toldyou take initiative look for ways to improve and adapt quickly when things change. You act with integrity build trust and work well with others to get things done. Youre someone people can count on and you make the team better just by being on it.

Other important facts about this job

Jurisdiction: CSU52

Class: P2

Hours of work: 80 hours biweekly

Wage: Starting at $50.95 per hour

• Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement.

EPCOR employees are encouraged to apply using their @ email address to ensure proper consideration of internal seniority.

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Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age successfully attained a high school diploma (GED or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
• If you are considered for the position clearance on all applicable background checks (which may include criminal identity educational and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
• To meet the physical demands required of some positions candidates must be in good physical condition and willing to work in all weather conditions. Clearance on pre-placement medical and drug and alcohol testing may be required.