Senior Analyst, Marketing Analytics

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. Were the team behind leading brands such as ABSOLUT Vodka Jameson Irish Whiskey Malibu Kahlúa Liqueur The Glenlivet Gin and Skrewball whiskey as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialitéit means human connection authenticity friendly and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!

The salary range for this role based in New York is $88560.00 to $110700.00. The range will vary if outside of this location. Base salaries are determined during our interview process by assessing a candidatesexperience skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Marketing Performance team is a core team to lead the advancement of company-wide decision making around brand growth strategies pricing and market forecasting. The Snr. Analyst Marketing Analytics will support the successful delivery of key marketing analytics programs chief among them the Matrix marketing mix model. The role will be responsible for data validation tabulation and report addition they may be responsible for running analytical analyses into defined projects (e.g. RCTs deep dive on creative learnings etc). To be successful in this role this individual must have deep experience in using and applying advance advanced analytics methodologies and tools to drive a CPG business and also have strong communications skills.

Key Responsibilities:

• Prepare biannual brand marketing mix modeling power point reports including data visualization and insights preparation.
• Prepare analytics brand briefs for data science team.
• Validate results of modeling via comparison to sales and other reporting. Identify discrepancies and possible causes.
• Validate ingoing data for modeling via preparing of data pulls building of composite models synching data sets etc.
• Support training of models.
• Pull tabulate and analyze media marketing activity and sales data sets as needed.
• Support ad hoc analytics and analytics pilots.
• Plan manage and report the status of all assigned work. Communicate priorities and identify risks/issues with meeting quality /timeline expectations.
• Support in insights-to-action sessions with business to deploy analytical outputs.

Required Skills & Abilities:

• Bachelors degree in Marketing Math Statistics or related field.
• Expert Excel experience required.
• Expert experience with data visualization (charting data-based storytelling etc.).
• Statistical programming experience required (e.g. SPSS R SAS Python programs).
• Certificate or experience with advanced modeling techniques (e.g. Bayesian modeling regression clustering etc).
• Nielsen NABCA or Circana experience desirable.
• 3 years of experience in analytics role (machine learning choice modeling MMM etc.) for a CPG copmany.
• Strong quantitative skills with high attention to detail.
• Experience with complex data environments and working with IT to ensure correct support.
• Beverages/Alc Bev CPG or Consulting experience highly preferred.

Education:

• Required: BA.
• Preferred: masters degree in statistics market research or econometrics.

Level of Impact:

Analytical - what does the data say: As an analytical informer your impact is centered around providing advice and elevating analysis within the context of a broader strategy. You have the ability to share insights perspectives and recommendations that can inform decision-making processes. By integrating your analysis into the strategic framework you contribute to a more informed and effective approach. Your analytical skills enable you to provide valuable perspectives and recommendations based on data research and critical thinking.

Financial Responsibility:

May track or report data and handle administrative tasks

When you join Pernod Ricard youll experience a workplace that is rich in heritage driven by our iconic brands and a long-standing commitment to sustainability safety and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived they drive our behaviors and its what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide ones most meaningful contribution. We offer a flexible work policy with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer we understand that not everyones working hours are the same and we empower our employees to work the hours that make the most sense for them and their teams schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability training and experience and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race color religion sex age disability national origin citizenship marital status sexual orientation gender identity genetic information military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process contact us at .

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