Customer Insight & Engagement Analyst

Join Sony Honda Mobility of America Inc.

Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc. a 50/50 joint venture between Sony and Honda headquartered in Tokyo Japan. Our American headquarters in Culver City California established in March 2023 is at the forefront of bringing the innovative electric vehicle AFEELA to the US market. AFEELA embodies the essence of FEEL creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.

At Sony Honda Mobility of America we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity technology and a commitment to excellence. Apply now to make a difference!

Position Summary

Sony Honda Mobility of America (SHMA) isseekinga data-driven and detail-orientedCustomer Engagement Analystto join our growing Retail Operations team inTorrance CA. This role will play a key part in shaping how we measure understand and improve customer engagement across our AFEELA retail studios and events.

As a bridge between data operations and experienceyoullmonitorretail performance metrics analyze traffic and conversion trends andidentifyactionable insights that enhance both sales efficiency and customer satisfaction. The ideal candidate combines strong analytical acumen with a curiosity for understanding customer behaviorsomeone equally comfortable in BI tools and on the sales floorobservingreal-world dynamics.

This position offers the opportunity to work cross-functionally with Retail Marketing and CRM teams to drive strategic data-backed decision-making across the business.

Job Responsibilities

• Monitor and analyze daily weekly and monthly retail KPIs such as traffic conversion demo drives sales orders and customer satisfaction.
• Develop andmaintaindashboards and reports using BI tools (e.g. Tableau Salesforce).
• Conduct trend variance and root-cause analyses toidentifyperformance gaps and improvement opportunities.
• Collaborate with Retail Operations and Field Leadership to assess store performance staffing efficiency and operational throughput.
• Partner with CRM and Marketing teams to evaluate the impact of campaigns and lead-generation activities on showroom traffic and engagement.
• Build andmaintainintegrated data models combining sales staffing and customer journey metrics.
• Support executive reporting by preparing presentations visualizations and data summaries for senior management.
• Ensure data integrity by auditing inputs from multiple systems (POS CRM Workforce Management etc.).
• Spend 12 days per week working on the sales floor to engage customersobserveoperations and ground-truth analysestranslating real-world insights into data-driven recommendations.

Required Qualifications for Position

• Bachelors degree in Business Data Analytics Economics ora relatedfield.
• 35 years of experience in business analysis retail operations or customer experience analytics.
• Advancedproficiencywith Excel/Google Sheets and experience using BI tools such as Tableau Power BI or Salesforce Analytics.
• Strong analytical visualization and storytelling skillsable to translate data into insights that influence decisions.
• Excellent communication and collaboration skills comfortable working cross-functionally with marketing retail and leadership teams.
• Proven ability to manage multiple priorities in a fast-paced high-growth environment.
• Attention to detail anda commitmentto data accuracy and operational excellence.

Preferred Qualifications for Position

• Experience in automotive retail or direct-to-consumer industries.
• Familiarity with CRM systems POS data and customer-journey mapping.
• Understanding ofEV customer experience and omnichannel retail metrics.
• Ability to connect analytical findings to business strategy and operational improvements.

Additional Details

• Work Arrangement:On-site at SHMAs Torrance CA office with occasional visits to retail locations or events.
• Travel Requirements:Minimal; occasional local travel toobserveretail operations.
• Visa Sponsorship:Not available for this position.

Benefits

• Comprehensive medical dental and vision benefits
• Flexible Working Policy
• Paid parental leave
• 401k Program
• Take What You Need time off policy with a minimum of 15 days off per year and holiday breaks
• Yearly bonuses (subject to eligibility)
• Company phone (subject to eligibility)
• Company swag
• A brand new laptop and monitor
• Special discounts on Sony products
• Learning and Development quarterly stipend
• More to come!

The anticipated annual base salary for this position is $85000$95000. This range does not include other compensation components or benefits. The actual base salary offered will depend on factors such as the candidates qualifications years of relevant experience specialized skills certifications and work location.

Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religious creed sex (including pregnancy) gender national origin citizenship ancestry age physical or mental disability military status status as a veteran or disabled veteran sexual orientation gender identity or expression marital or family status genetic information medical condition or any other basis protected by applicable federal state or local law ordinance or regulation.

Disability Accommodation for Applicants

Sony Honda Mobility of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests please contact us by email at Please indicate the position you are applying for.

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